October 1, 2013, 10:06 AM

BrightTag Underscores its Commitment to Collaboration by Recognizing Certified Partners

BrightTag Certified Partner Program fuels better marketing and analytics through trusted relationships

CHICAGO – Oct. 1, 2013 – BrightTag, the world’s most trusted enterprise tag management platform, today announced the launch of the BrightTag Certified Partner Program to further solidify its commitment to high standards and deep partnerships. Fueling the ecosystem’s strongest interactions and most successful campaigns, the BrightTag Certified Partner Program connects marketing and analytics teams with digital service providers through mutually built, tested and trusted integrations. The announcement was made at the Shop.org Annual Summit, being held Sept. 30-Oct. 2 in Chicago.

The BrightTag Certified Partner Program enables clients to easily identify those vendors that have committed to the highest level of partnership with BrightTag.

“BrightTag emphasizes the importance of true partnership in the digital marketing ecosystem by guaranteeing that our Certified Partners have a mutual focus on sound technology integrations, in addition to seamless communication and continuous collaboration with our team,” said Kelly Miller, VP of Partner Relations, BrightTag. “With the BrightTag Certified Partner Program, our clients gain a unique confidence in our relationships with their marketing vendors. It enables them to spend less time focusing on how different technologies and data will connect, and more time concentrating on the strategic direction of the campaigns they’re building with those vendors.”

BrightTag Certified Partners are guaranteed to meet the following requirements:

  • Completed joint development and testing: Clients can be confident that BrightTag Certified Partner integrations have been mutually built and tested, and meet rigorous joint standards for technological compatibility, stability and support.
  • Each integration has been successfully implemented multiple times: Clients are assured that all BrightTag Certified Partner technology has proven to be successful across multiple common client implementations.
  • Assigned a dedicated BrightTag specialist: Each BrightTag Certified Partner has appointed a dedicated expert within its organization who is responsible for understanding the BrightTag integration, and for aiding in BrightTag client implementation and support.
  • Entered into a strategic partner relationship with BrightTag: Clients can trust that each BrightTag Certified Partner is fully committed to participation, accountability and support for all integration builds represented in BrightTag solutions.

“One of the many reasons we enjoy working with BrightTag is the fact that it takes partnership seriously,” said Will Crew, Director of Strategic Projects, Kenshoo. “The BrightTag Certified Partner Program is proof of this, demonstrating the depth of collaboration and trust backing each integration. As a BrightTag Certified Partner, we’re able to speed our time to market and advance the use of our solution among clients.”

“BrightTag establishes seamless interactions between marketers and their technology providers, ensuring that clients have access to the tools they need to maximize the ROI of their marketing and analytics campaigns,” said Michael Hauptman, Director of Client Services, MediaMath. “Becoming a BrightTag Certified Partner underscores a shared commitment to make platform-based marketing approaches more efficient and effective.”

BrightTag is exhibiting at the Shop.org Annual Summit at booth 439.

For more information, visit the BrightTag Newsroom. You can also find BrightTag on Facebook and Twitter.

About BrightTag

BrightTag is the world’s most trusted enterprise tag management platform, powering more than 1,000 brands and agencies. BrightTag gives marketing, agency and analytics teams autonomy from IT cycles, accelerating the launch of new partners and campaigns and significantly improving site performance. Through its Bright(er) approach to tag management and omni-channel data integration, BrightTag empowers its clients to collect, connect and synchronize cross-channel customer data in real time, from websites and beyond – including mobile, email, ads, point-of-sale, CRM, call center, kiosks and more. This enables the delivery of smarter, more relevant omni-channel marketing experiences that improve engagement, conversion and loyalty. BrightTag’s award-winning solutions facilitate billions of requests around the globe, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy’s, 1-800-Flowers, Starwood Hotels and Resorts, and many more. For more information, visit www.BrightTag.com.

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