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nGage Labs Appoints a Retail Director
Kelly Gibson Joins the Company to Accelerate Company’s Entry into Retail Industry Vertical.
Topics: nGage Labs
SCOTTSDALE, ARIZONA – (Sept. 25, 2013) – nGage Labs™, Inc., the leading provider of in-location shopper engagement solutions that enable retailers to recognize, personalize, and engage shoppers, today announced that Kelly Gibson will join the company as Director of Retail Engagement Solutions.
"Kelly is a proven expert in digital commerce, and will have an immediate impact on the growth of our retail concentric digital engagement portfolio,” said Rod Ford, CEO. “nGage Labs is committed to stacking the deck with the most innovative thinkers in mobile commerce and embedded analytics and empowering them with true innovation and repeatable and functional solutions. Most recently Kelly worked in the digital analytics space using big data to power predictive analytics for retailers and our investments in developing real-time decisioning to dynamically produce the next best offer is a natural evolution of her career."
As Director of Retail Engagement Solutions, Ms. Gibson will be responsible for evolving and executing on the company’s aggressive plans to individually personalize all aspects of the shopping experience.
"I am thrilled to be a part of the nGage Labs team," said Ms. Gibson. "This is an exciting time in the retail industry as mobile engagement becomes a more powerful medium to influence in-location decisions. The nGage Labs solution for personalization powered by real-time analytics via a shopper’s mobile phone is going to be a disruption in the market that will benefit forward-thinking retailers.”
Ms. Gibson has led a professional career with an impressive array of business solution and analytics organizations. She joins nGage Labs from Anametrix, Inc., an analytics solution company focused on multichannel marketing, where she directed sales. Ms. Gibson has also held sales and business development leadership roles in diverse solution and analytics companies including CalmSea, QuinStreet, and Marathon Data Systems.
Ms. Gibson is a graduate of Santa Clara University and is deeply involved in a number of charitable organizations in the Denver, Colorado area including the Greater Parker Foundation Board and PACE Center.
About nGage Labs, Inc.
nGage Labs provides in-location customer engagement solutions that enable merchants and retailers to recognize, personalize, and engage buyers directly via the customer’s mobile device and interactive smart displays. Using a proprietary mobile-enabled cloud communications platform, on-premise location technologies, and dynamic real-time purchase propensity analytics, merchants can finally deliver an instantaneous, personalized, and enriched shopping experience. This enriched shopping experience means that shoppers engage longer, buy more, and frequent more often. nGage Labs has developed personalized customer engagement solutions for online shoppers, retail shoppers, dining guests, college students, and sporting event fans. For more information, visit www.nGageLabs.com.