In its second-largest acquisition, Amazon buys the company for $970 million.
Mitchell will lead the company’s business strategy and worldwide operations.
09/19/2013 | Portland, OR
Webtrends, the global leader in digital intelligence, today announces the appointment of David Mitchell to Chief Executive Officer. Bringing more than 25 years executive management experience in the software industry, Mitchell assumes the role effective immediately and will lead the company’s business strategy and worldwide operations.
“Webtrends has spent the last two decades as a digital marketing leader and I see tremendous growth opportunities for the business,” said Mitchell. “I look forward to building on the innovation that Alex Yoder brought to the organization and I’m honored to work with the Webtrends leadership team to enter the next phase of growth.”
Mitchell was previously the President and CEO of Spring Mobile Solutions, a mobile applications SaaS start-up, President and CEO of Global 360, an enterprise BPM solutions provider and COO of Software AG webMethods. He will maintain his role as Operating Partner at Francisco Partners.
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.
Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.