September 23, 2013, 11:32 AM

David Mitchell joins Webtrends as Chief Executive Officer

Mitchell will lead the company’s business strategy and worldwide operations.

Topics: Webtrends

09/19/2013 | Portland, OR

Webtrends, the global leader in digital intelligence, today announces the appointment of David Mitchell to Chief Executive Officer. Bringing more than 25 years executive management experience in the software industry, Mitchell assumes the role effective immediately and will lead the company’s business strategy and worldwide operations.

“Webtrends has spent the last two decades as a digital marketing leader and I see tremendous growth opportunities for the business,” said Mitchell. “I look forward to building on the innovation that Alex Yoder brought to the organization and I’m honored to work with the Webtrends leadership team to enter the next phase of growth.”

Mitchell was previously the President and CEO of Spring Mobile Solutions, a mobile applications SaaS start-up, President and CEO of Global 360, an enterprise BPM solutions provider and COO of Software AG webMethods. He will maintain his role as Operating Partner at Francisco Partners.

PR Contacts

Caitlin Epstein
Eastwick
M: 415.820.4177
caitlin@eastwick.com

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement