Chinese online consumers now can purchase products directly from the British high-end fashion brand Burberry. Burberry Group PLC launched its online store Tuesday on ...
There may be e-commerce gold in China, but it’s hard to mine
(Page 2 of 2)
Davis says it will take time to educate Chinese consumers to shop at a brand site like Cn.Puma.com, but the results from last year’s 11/11 shopping holiday convinced him it’s time to invest in a brand site in China. “This is going to be something,” he says. “If we can figure out how this is going to work from the consumer perspective this is going to be massive.”