September 17, 2013, 10:37 AM

There may be e-commerce gold in China, but it’s hard to mine

(Page 2 of 2)

Davis says it will take time to educate Chinese consumers to shop at a brand site like Cn.Puma.com, but the results from last year’s 11/11 shopping holiday convinced him it’s time to invest in a brand site in China. “This is going to be something,” he says. “If we can figure out how this is going to work from the consumer perspective this is going to be massive.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Tony DiCostanzo / B2B E-Commerce

B2B e-commerce in a B2C world

Companies that sell online to other companies can learn a lot from looking at the ...

FPO

Vebeka Guess / E-Commerce

Three online shopping trends to note this holiday season

Lessons from the 2013 holiday season point the way for effective marketing tactics in the ...

Advertisement