September 4, 2013, 10:28 AM

Shoebuy.com names two new executives

One will lead marketing efforts and the other will focus on customer retention.

Lead Photo

Shoebuy.com fills a marketing executive positon.

Online shoe retailer Shoebuy.com Inc. has named Heather Adams as senior vice president of marketing and Kavita Baball as senior vice president of customer experience and retention, the retailer announced today.

Adams will oversee marketing for Shoebuy.com and focus on developing strategic marketing partnerships and channels. She previously worked at online storage provider Carbonite Inc. as senior director of acquisition marketing. In May, Shoebuy.com’s previous marketing executive, James Keller, left to become CEO at live chat and online customer service provider Vee24.

In Baball’s role at Shoebuy.com, No. 93 in the Internet Retailer Top 500 Guide, she will be in charge of the customer experience. Baball previously worked at Staples Inc., No. 2, as director of site optimization.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

FPO

Shawn Aguilar / Mobile Commerce

Six mobile tips for the holidays

Mobile apps, location-based beacons and deep links are some of the tools at a retailer's ...

Advertisement