PetSmart acquired Pet360 for $130 million in cash and up to $30 million more in future performance-based payments.
The partnership marks the first time an outside e-retailer teams with a product manufacturer to provide fulfillment and marketing support for a pre-launch crowdfunding campaign.
July 23, 2013 -- Chicago and Tel Aviv, Israel -- AbesMarket.com, the online destination for better, more mindful living, today announced a partnership with Naked Sea Salt, the world’s first table sea salt extracted from the Dead Sea, that will position the healthy lifestyle focused e-retailer as launch partner and exclusive distributor. AbesMarket.com will provide distribution support to Naked Sea Salt as it transitions through a 40 day crowdfunding campaign on Kickstarter, and market the product to its steadily growing base of health conscious customers thereafter. The partnership marks the first time an outside e-retailer teams with a product manufacturer to provide fulfillment and marketing support for a pre-launch crowdfunding campaign. It will also be a first for AbesMarket.com, who will use its robust platform to play an integral role in the launch and development of a new product.
“AbesMarket.com is constantly innovating within the natural and organic space to bring simplicity and ease to an otherwise complex industry,” said Jon Polin, President and Co-Founder of AbesMarket.com. “Our unique partnership with Naked Sea Salt is a testament to this ever-expanding nature of our business model, and conveys the potential of e-commerce to grow new businesses from the ground up.”
Naked Sea Salt is the world’s first gourmet table salt from the Dead Sea and arguably the healthiest. Discovered in a remote location on the northern edge of the Dead Sea, the salt is the first to be deemed safe to eat, transcending the typical mineral makeup of Dead Sea salt, which for years had been used solely in beauty products. This is possible through a meticulous extraction process that focuses on the upper crust of the salt strata, retaining 21 healthy minerals, including magnesium, potassium, calcium iodine and sulfur, and negating dangerous minerals such as bromide. Normal sea salt, for comparison, is composed mainly of sodium chloride, which, when consumed in excess, is blamed for a number of adverse health effects such as high blood pressure and heart disease.
Naked Sea Salt will offer 20-plus varieties of gourmet flavors at launch through a unique Kickstarter campaign with AbesMarket.com, which rewards investors with various levels of product in exchange for their investment. The 40-day campaign aims to raise a minimum of $10K to produce the first batch, with a more ambitious goal to raise over $250K, the highest amount in the history of the Kickstarter food category.
AbesMarket.com, a company renowned for its carefully curated selection of remarkable natural, organic and eco-friendly products and services, was chosen by Naked Sea Salt as the exclusive launch and distribution partner due to the online retailer’s passion for amplifying the presence of its sellers across its community. The company will act as a megaphone across a number of customer channels, advise the company on product direction and assist in the product fulfillment process throughout the launch and beyond.
“After raising $116K on Kickstarter two years ago for an environmental art project, I learned firsthand that fulfilling successful crowdfunding campaigns can be challenging,” said Ari Leon Fruchter, Founder and CEO of Naked Seat Salts. “To ensure the smooth success of this new initiative, it was imperative we team up pre-launch with a proven natural food, customer service and fulfillment expert. AbesMarket.com fits this mold perfectly, and we are ecstatic to call them partners.”
To find out more about the Naked Sea Salt Kickstarter campaign, go to http://www.kickstarter.com/projects/nakedsea/naked-sea-salt-the-healthiest-salt-on-the-planet.
AbesMarket.com is the online destination for better, more mindful living. Founded in 2009, the company provides hundreds of thousands of monthly visitors a go-to resource for remarkable products, edgy content and new services that strengthen and simplify the pursuit for healthier living. In addition, AbesMarket.com works tirelessly as a champion for small business, utilizing its expanding customer base and beautifully designed website experience as an amplification stage for thousands of merchants whose locally focused products warrant a national presence.
Located in Chicago, IL, AbesMarket.com is changing the way we live for the better. To find out more, go to www.abesmarket.com.
About Naked Sea Salts
Naked Sea Salt is the creator of the world's first gourmet salt from the Dead Sea, committed to providing the world with an all-natural, low-sodium, mineral-rich alternative to artificially refined salt. A joint venture between Palestinians and Israelis, founded by environmental activist Ari Fruchter, the company specializes in harvesting salt from the Dead Sea's healing waters using traditional, chemical-free methods that preserve the sea's unique mineral content. Each of its fifteen flavors has been blended with organic herbs and spices to create a salt of bold, creative taste as well as unparalleled nutrition. With its dedication to environmental and economic concerns, the company serves as a pioneer of sustainable, ethical practice for private manufacturing companies in the region.