August 28, 2013, 9:19 AM

'Lifestyle' Shopping Site Zady.com Launches

Zady searches the globe to provide consumers with high-quality products.

(New York, NY) August 27, 2013 – Zady, a new shopping platform and lifestyle destination for consumers who care about the origins of the items they purchase, celebrates its launch today. Co-founded by Maxine Bédat (The Bootstrap Project) and Soraya Darabi (Foodspotting; The New York Times), Zady is a New York-based online retailer for the conscious consumer. Zady searches the globe to provide consumers with high-quality products that are timeless in style from ethically-minded designers who are able to verify where and how their products are made, down to the raw materials. All items available for purchase were created with craftsmanship and artisanship, qualities that have been sacrificed in a world of cheap prices and fast production. The website is now live and available for consumers to visit and shop.

“We are thrilled to introduce Zady.com to the world today,” says co-founder Maxine Bédat. ““It has been a year in the making, but worth the wait. Zady brings transparency to the way beautiful things are made. We are proud to offer consumers an option to purchase stylish clothing that is truly well-crafted and created to last, without the added worry about the conditions in which pieces were produced.”

Just as Whole Foods sparked a movement based on the belief that consumers should question where food comes from, Zady is creating a new vision for shopping and is at the forefront of conscious consumerism, which demands transparency for sourced products. Manufacturing transparency is at the heart of Zady; every item sold is from a designer who is conscious of where and how their products are made. Each product is personally vetted by Zady’s founders, using criteria (displayed by badges on the website) for sustainability, including whether the product is locally-sourced, handmade, uses high-quality raw materials, is environmentally-conscious, or made in the U.S.A. The brands are required to sign a contract verifying the location of the company, the manufacturing city, and the source of the raw materials. This information is relayed to customers through Zady’s “Origins” map, essentially allowing you to shop the globe. However, consumers won’t need to compromise style for a clear conscience.

The online retailer sells an array of products for men and women (clothing and accessories), as well as for the home and office, with style at the forefront of designs. Products are sold at mid-market price points, starting at $14 for two journals and going up to $650 for a winter coat. Some of Zady’s designers include Imogene + Willie, Clare Vivier, Alice D., Gloverall, Steven Alan, Small Trades, and Scosha. The pricing focuses on price per wear. Five percent of proceeds from every sale will benefit the company’s non-profit partner, The Bootstrap Project, which works to promote and retain centuries-old crafts and customs and bring sustainable economic development to communities around the world.    

For more information about Zady, please visit www.Zady.com or follow on Twitter, Facebook and Instagram

About Zady

Founded by Maxine Bédat and Soraya Darabi, Zady is a destination for consumers who care about the origins of the items they purchase. Through its website and soon-to-launch iPad application, New York City-based Zady sells high-quality luxuriously-made goods that are timeless in style, at an approachable price point. Each item has been personally vetted by Zady’s founders, verifying the origins of every aspect, from raw materials to design. Also on Zady, customers can learn about the conscious consumer movement, a new vision for shopping which demands transparency for sourced products. Zady’s mission is to help consumers understand the quality and origins of an item, and support brands that create timeless products utilizing craftsmanship and artisanship– qualities that have been sacrificed in a world of cheap prices, fast production, and throwaway consumption- to encourage the notion that a wardrobe should be built over time, and made to last. Five percent of every sale will benefit Zady’s non-profit partner, The Bootstrap Project (TBP), which works to promote and retain centuries-old crafts and customs and bring sustainable economic development to communities around the world. Shop Zady on its website or connect via: Twitter,  Facebook and Instagram.

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