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VerticalResponse Partners with Digioh for Content Marketing
The partnership allows the inclusion of secure, trackable files in email marketing campaigns and newsletters created within the VerticalResponse application.
SAN FRANCISCO – August 14, 2013 – VerticalResponse, a leading provider of self-service email and social media marketing tools for small businesses and non-profits, today announced its integration with software company Digioh. The partnership allows the inclusion of secure, trackable files in email marketing campaigns and newsletters created within the VerticalResponse® application.
Businesses can now add any type of file to their VerticalResponse emails, including audio, videos or documents. Previously, companies that wanted to email files needed to host the file on a separate server. With Digioh, the files are hosted in the cloud, which eliminates the need for a server and coding or technical expertise. Email recipients are simply given a unique Digioh link where they can download the file safely and securely in seconds.
“We all know content is king these days,” said Janine Popick, CEO of VerticalResponse. “Downloadable content like guides, white papers, how-to videos, recorded webinars and more are extremely valuable tools for customer nurturing and acquisition. Our integration with Digioh makes it easier than ever for small businesses to use content to capture new leads and customers, and sync it all up with their VerticalResponse email marketing account.”
“Partnering with VerticalResponse is a game changer for our company,” said Rishi Shah, CEO of Digioh. “It opens the door for us to work with professional marketers who want to send digital files and grow their email list. VerticalResponse has a strong technology platform that allowed us to quickly build a secure, reliable app on top of their platform. Their entire team is committed to ease of use for the end customer and this helped us improve the customer experience dramatically.”
Deliver, Track Content Downloads
This partnership provides new opportunities for VerticalResponse customers to market to their subscribers. Users can target downloadable content to specific email lists housed in their VerticalResponse accounts, or even designate access to selected lists or limit the number of downloads.
Once delivered, the Digioh platform monitors who downloaded the file, as well as when and how many times it was downloaded. With this data, companies can assess the level of interest and engagement in their content, and create follow-up email campaigns based on subscribers’ actions.
Capture New Leads for Email Marketing
Digioh also helps businesses grow their email marketing list with its List Grower Security feature, available with all subscription plans. With List Grower Security enabled, people who are not on the company’s mailing list will be prompted to sign up when they download a file (if non-subscribers are allowed access to the file). The new email address is automatically added to the company’s VerticalResponse account.
The Digioh download link also can be shared on social media networks or a company’s own website, creating more lead capture touch points.
Plans and Pricing
VerticalResponse users can take advantage of Digioh’s forever-free subscription plan, which offers up to 10 downloads and 1 GB of data storage per month.
Paid plans begin at $2.99 per month for up to 10 files, 200 downloads and 5 GB of storage per month. The “Pro Plus” plan, at $14.99 per month, offers up to 50 files, 1,000 downloads and 25 GB of storage per month. The “Business” plan, at $29.99 per month, offers up to 250 files, 5,000 downloads and 100 GB of storage per month. Additional features such as membership security, expiration dates on downloads, custom-branded landing pages and more are available depending on the plan.
For more about how Digioh works with the VerticalResponse email marketing platform, visit: http://help.verticalresponse.com/how-to/tutorial/get_started_with_digioh.
To sign up or for more information, visit: www.digioh.com/verticalresponse.
VerticalResponse Inc., a subsidiary of the Deluxe® company, provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that marketing success can be measured. VerticalResponse is headquartered in San Francisco, Calif. For more information visit www.verticalresponse.com, and connect on Twitter at @VR4SmallBiz and Facebook at www.facebook.com/verticalresponse.
Digioh allows email marketers the ability to easily send large trackable files inside their email newsletters. Over 8,000 customers use Digioh to send files up to 2 GB and learn exactly who is downloading their file. You can also use Digioh on your website to collect new email leads and automatically send them promotional material when they sign up (like a free PDF or coupon). All new emails leads are pushed into your VerticalResponse list in real time.