August 7, 2013, 10:15 AM

World Wrestling's Q2 web sales flatten, but ad revenue is up

WWEShop.com brought in $3.1 million in sales during the second quarter.

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World Wrestling Entertainment Inc. posted an increase in total sales in the second quarter, while e-commerce revenue was unchanged.

For the period ended June 30, 2013, World Wrestling, No. 564 in the Internet Retailer Second 500 Guide, reported:

  • Online sales of $3.1 million, the same as in the second quarter of last year.
  • Total sales of $152.3 million, a 7.6% increase from $141.6 million.
  • Net income was $5.2 million, a 56% drop compared with $11.9 million.

The merchant also says revenue derived from online advertising at WWE.com increased 27% to $6.1 million, as the result of attracting more unique visitors to the site and its mobile app. World Wrestling’s e-commerce revenue stems from Shop.WWE.com, where it sells WWE apparel and accessories.

For the first half of the year, the e-retailer also reported:

  • Online sales of $6.6 million, a 6.5% increase compared with $6.2 million in the first half of last year.
  • Total sales were $276.3 million, a 4.4% increase from $264.7 million.
  • Net income of $8.2 million, compared with $27.3 million.
Online ad revenue at WWE.com was $11.6 million, up 33.3% increase from $8.7 million.
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