August 7, 2013, 3:38 PM

The Problem with Product Content Management

Gladson and 1WorldSync Announce Integrated Solution to Create Sustainable Processes for CPG Product Images and Information.

Lisle, Illinois – August 6, 2013 – Gladson, the leading provider of syndicated e-content and product information for the CPG industry and 1WorldSync, the leading provider of global product data management and data pool solutions announce the creation of an integrated solution to address critical product data issues affecting the industry. Working together, Gladson and 1WorldSync will help brand owners create and sustain business processes that deliver complete, accurate and current product images and information to their customers and direct to consumers through retailers, mobile apps, ecommerce websites and more.

Brand owners find it expensive and time-consuming to create and maintain the range of product images and information necessary to comply with the current and emerging requirements of leading retailers, foodservice distributors, foodservice operators and Internet application providers. Through this integrated solution, the companies will support brand owners’ needs by leveraging Gladson’s expertise in creating robust digital content with 1WorldSync’s expertise in developing business processes that ensure this digital content is updated as products change and new products are launched. As a result, customers and shoppers will see consistent product information at every touch point for B2B and B2C commerce – mobile, online, in-store, printed circulars, coupons and more.

"Gladson is the ideal partner for developing this sustainable content creation and distribution solution,” said Nihat Arkan, CEO of 1WorldSync. “These partnerships with industry leaders are essential to delivering an end-to-end capability for the emerging needs of the industry.”

“We are happy to be expanding our partnering relationship with 1WorldSync with the introduction of this new integrated solution,” added Sue Sentell, president and CEO of Gladson. “Gladson is committed to working with our partners and customers to deliver solutions that help brand owners improve business processes that create and deliver the product information retailers and shoppers demand – trusted, comprehensive and up-to-date.”

This solution was launched at the recent GS1 Connect conference and will help customers meet the needs of GS1 US working groups including the GS1 US Foodservice initiative and the GS1 US Data Quality Framework initiative, which are developing best practice processes to improve product data accuracy. It will be available to Gladson and 1WorldSync customers in August.

“GS1 US supports collaboration among industry partners to leverage information standards that uniquely identify products and images,” said Bob Carpenter, president and CEO of GS1 US. “Providing complete, accurate and current product information improves business processes and enables efficient sharing of information globally.”

About Gladson
Gladson, headquartered in Lisle, Illinois, is the leading provider of product information and related services to consumer packaged goods manufacturers, retailers, wholesalers and brokers. The company builds databases of product information and package images for a wide range of uses, including shelf space management, category management, logistics, advertising, research and e-commerce applications such as online shopping and nutrition programs for consumers. Gladson also provides data analysis, consulting and in-store merchandising solutions that support efficient planogram implementation and increased product sales. Gladson is a GS1 US Accredited Provider for Package Measurement Services. For more information, visit www.gladson.com and http://twitter.com/gladsontweets.

About 1WorldSync
With more than 15,000 customers across 40 countries, 1WorldSync is the industry leader in global product data management and data pool solutions certified for the GS1 Global Data Standardization Network™ (GDSN®). 1WorldSync solutions and services allow companies to share trusted product information with one another and with consumers, driving business and convenience for everyone, all around the world. 1WorldSync is a joint venture of GS1 Germany and GS1 US, which are member organizations of GS1, the organization that develops global standards for identifying, capturing and sharing product information. For more information, visit www.1worldsync.com.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement