August 2, 2013, 3:01 PM

Wayfair buys home décor and furnishings retailer DwellStudio

DwellStudio will stay a separate brand.

Lead Photo

Wayfair declined to say how much it paid for DwellStudio.

Home furnishings and décor retailer Wayfair LLC has bought DwellStudio, a retailer specializing in home décor products that operates an e-commerce site and a store in New York.

DwellStudio, which also sells its products in more than 800 specialty retail stores and with other e-retailers, including The Neiman Marcus Group, Nordstrom Inc. and ABC Carpet, will remain a standalone brand like Wayfair’s flash-sale retail brand Joss & Main and furniture brand AllModern.com, Wayfair says.

Wayfair declined to disclose terms of the deal.

Wayfair, No. 52 in the Internet Retailer 2013 Top 500 Guide, says the deal will “enable DwellStudio to scale its core business at a much greater pace while staying true to its design DNA and commitment to the highest quality products for home,” says John Mulliken, senior vice president of strategic initiatives.

Wayfair has had a busy year. In June, it debuted a shoppable image gallery on Wayfair.com, in which consumers can view home interior photos and click on products to get more information about them. And in February it launched daily deals on its e-commerce site.

Neiman Marcus is No. 39 and Nordstrom is No. 28 in the Top 500 Guide.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

FPO

Adrien Henni / E-Commerce

Alibaba tops e-commerce sites in Russia as well as China

AliExpress, the Alibaba site that lets international shoppers buy from Chinese merchants, leads in traffic ...

Advertisement