July 24, 2013, 9:23 AM

SteelHouse Partners with Connexity on Targeting

SteelHouse’s Slingshot and A2 technologies in conjunction with Connexity’s targeting significantly increases site traffic and yields higher lift in conversion and campaign revenue.

LOS ANGELES, CA (July 25, 2013) – SteelHouse (www.SteelHouse.com), a marketing technology company, today announced the addition of look-alike targeting capabilities in their cloud-based marketing platform through a partnership with Connexity®, an integrated digital advertising company focused on Audience Discovery®. With the combined power of Connexity’s look-alike targeting and SteelHouse’s high-performing ads and campaign technology, marketers have seen significant lifts in overall revenue and conversion.

“Our partnership with Connexity solidifies our goal to make the SteelHouse platform fully-integrated with some of the best technology solutions in the industry,” said Mark Douglas, SteelHouse President and CEO. “We’ve redefined the way marketers harvest consumer data, build segments, and target audiences across multiple channels. Now, by joining forces with Connexity, marketers can reach even more ideal customers and prospects to ensure effective campaign reach, visibility and performance.”

Utilizing search and behavioral patterns, look-alike targeting allows advertisers to reach new users who exhibit characteristics similar to their current customers and other highly valued audiences. This is done using an audience graph that matches the CRM and website browsing behavior of anonymous users against users in the look-alike pool. The result – marketers are able to find and target shoppers who exhibit similar behavior to the brand’s most loyal existing customers and in turn, drive more traffic to their site. Though, the real jaw-dropping performance comes when one combines these look-alike capabilities with SteelHouse’s campaign and ad technologies, yielding even greater conversion and revenue lifts for advertisers.

By combining Connexity’s look-alike targeting with SteelHouse’s Slingshot and A2 technology, marketers are already seeing stunning results. Merchant’s Tires saw a 51.8% lift in conversion and a 52.4% lift in overall campaign revenue by performing a retargeting campaign using look-alike, and then reinforcing those ads with an onsite Real Time Offer™ – also known as a Slingshot campaign. These results were compared to running a look-alike campaign without Slingshot. Similarly, Speedo USA performed a look-alike retargeting campaign and saw a 78% lift in overall campaign revenue.

These results prove just how powerful SteelHouse’s cloud-based marketing platform can be with the addition of Connexity’s industry-leading look-alike targeting. Through SteelHouse’s marketing platform, advertisers can find more ideal customers and instantly create and deploy personalized display ads for them based upon their actual user interests and search data. Even more important, they can then consistently keep the same message in front of an audience, wherever they go.

"We’re excited to partner with SteelHouse and help clients leverage our Audience Discovery capabilities within the SteelHouse platform," said Dave Gross, CEO of Connexity. "SteelHouse's behavioral targeting and campaign optimization technology paired with Connexity’s ability to discover “like-minded” shopper audiences creates one of the most powerful marketing platforms on the market.”

To learn more about look-alike targeting and use cases, check out SteelHouse’s latest infographic titled, “Campaign Spotlight – Look-alike Targeting" - http://www.steelhouse.com/wp-content/uploads/2013/07/Campaign-Spotlight-on-Look-alike-Targeting.png. For more information on SteelHouse’s cloud-based marketing platform and products, please visit http://www.steelhouse.com/products.

About SteelHouse

SteelHouse™ (www.SteelHouse.com), a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies and eCommerce marketers through its cloud-based marketing platform. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands. The company’s award-winning marketing solutions including A2, Real Time Offers™ and Retargeting, enable companies to drive high engagement in their ads, on or off their site, based on their consumers’ real-time behaviors.

The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.

About Connexity

Connexity is an integrated digital advertising company focused on optimized audience buying and selling through its proprietary, streaming, end-to-end solution. Connexity Audience Discovery® extracts relevant connections, interests & consumer intent using multigraph analysis, seeded with advertiser 1st party data. This unique approach treats every ad as a product recommendation. The company has offices in New York and Southern California. For more information, visit www.connexity.com.

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