July 15, 2013, 11:31 AM

BayRu Announces New CIO

Mike Sandler Joins Leadership Team at Chicago-based Ecommerce Group

Chicago-based BayRu is pleased to announce Mike Sandler has joined the team as Chief Information Officer. Sandler previously served in leadership roles at TMX Credit, Enova Financial and Orbitz.

“We continue to invest in our industry-leading operations and technology,” says BayRu, LLC CEO Aaron Block. “Mike has developed some of Chicago’s best technology teams. He’s a proven leader and one of the top technologists in Chicago.”

Sandler’s role at BayRu will focus on the growth of the company with the goal of doubling the software development team over the next twelve months. “BayRu is one of a few local, successful start-ups and I’ve watched the tech team help build a booming business. I’m thrilled to put my knowledge and experience to use and help the group continue to grow,” says Sandler. “This market is one of the most exciting in the world and we have huge ambitions. It’s a perfect fit for everyone involved.”

Founder and COO Gene German, who most recently led the BayRu technology team will continue focusing on operations, including exclusive shipping platform Dostami Express and recently announced Russian order fulfillment solution Rusify.com.

About BayRu

Online store www.bay.ru is the fastest growing global shopping site in Russia/CIS. Through operations in Chicago, Moscow and St. Petersburg, the company sells goods from the U.S. to Russian consumers. BayRu was the first cross-border ecommerce business in Russia and today offers consumers the broadest selection of in-stock products, American-style customer experiences and the most consistent home delivery. Integrated product catalogues from retail affiliate partners eBay and Amazon have helped build large marketshare across many categories, including auto parts, electronics and fashion. BayRu has shipped nearly 250,000 items to 160 cities in Russia/CIS.

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