New York Daily News Among Early Adopters Utilizing the Video Viewing, Monetization and SEO Features
ATLANTA--NDN, the Digital Media Exchange that powers the profitable newsroom, today announced the launch of Studio, a responsive video platform that enables users to discover, consume and share high-quality video content across all devices. New York Daily News is one of the first publishers to implement NDN’s partner-branded video portal to greatly extend its consumer offering with featured playlists, trending videos and enhanced search engine optimization results with unique URLs for each video.
“As our readers continue to view our video content across a variety of devices, we need to be able to offer them the ideal user experience that they now expect,” said Garrett Ward, director – digital operations, New York Daily News. “With NDN’s Studio, our video content drives greater engagement and provides consumers with enjoyable, customizable and responsive features across devices and platforms.”
According to comScore, there will be more than 73 million mobile video viewers in 2013, an increase of almost 20 percent relative to 2012. With Studio currently rolled out as an offering to NDN’s thousands of publisher partners, the innovative video product will drive engagement and encourage discoverability across a diverse set of devices.
Studio is the first NDN product conceived and built in responsive design, a consumer-friendly framework that gives end users a consistent experience. Whether at a desk or on the phone, Studio adapts to the screen being viewed by the user. In addition, Studio is SEO optimized, creating an increase in traffic and brand credibility for all NDN partners. Like all NDN products, viewers will consume content on Studio with high-quality, pre-roll video ads and built-in display units, providing multiple opportunities for premium advertising.
"Given that consumers now watch video content across multiple devices and platforms, NDN is focused on delivering a seamless experience in every environment," said Greg Peters, chief executive officer of NDN. "We are excited to provide advanced functionality and strong monetization opportunities so that our publishers are operating ahead of the curve and their audiences enjoy an optimal viewing experience no matter the device."
NDN offers a unique video content syndication and advertising solution for the online media market with a centralized platform offering sophisticated news, finance, travel, entertainment and sports content. NDN's player suite and content management tools eliminate significant infrastructure and operating costs while creating monetization opportunities for publishers. NDN gives content providers increased brand presence and revenue streams by accessing a broader audience on trusted, established news destinations. It provides marketers with scale efficiency as well as rich targeting options for reaching premium online audiences. For more information, please visit www.newsinc.com.
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Brynn Moynihan, 646-202-9753