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Peter Piper Pizza Adopts Location-Based Advertising
The chain will use Single Touch’s FollowMe mobile solution to deliver targeted ads to the smartphones of people within close proximity of their pizzerias. The initial pilot will test in several locations throughout Texas.
Topics: Peter Piper Pizza
JERSEY CITY, N.J. – July 1, 2013 – Single Touch Systems, Inc. (OTCBB:SITO), a technology based mobile media solutions provider, announced today it has signed its first client for its newly launched FollowMe℠ location based ad service. Peter Piper Pizza, a leading pizza and entertainment restaurant chain in the Southwestern U.S. will use Single Touch’s FollowMe℠ mobile solution to deliver targeted ads to the smartphones of people within close proximity of their pizzerias. The initial pilot will test in several locations throughout Texas.
This Advertising Network Seller Agreement comes to Single Touch through Santy Integrated, an advertising firm whose clients include Peter Piper Pizza and Paradise Bakery & Cafe, as well as consumer goods products including Calbee North America and Healthguard.
Santy Integrated’s founder Dan Santy commented, “Our goal is to take our client’s audience from being interested to being passionate. That first step starts with engaging potential customers and in doing this, our firm looks to use every available tool in today’s dynamic media landscape to encourage tangible, meaningful, powerful results. Single Touch’s FollowMe℠ is the first location based mobile ad service we’ve adopted and it’s a powerful new solution that we believe will further propel Peter Piper Pizza’s leadership in their industry.”
In recent years, according to Pizza Magazine's “Pizza Power Report,” Peter Piper Pizza ranked #3 in the top 50 U.S. pizzerias in sales per unit. Peter Piper, Inc. currently has 139 company and franchise-owned restaurants, in the southwestern U.S. and Mexico.
Through the FollowMe℠ pilot Peter Piper Pizza and Santy will create a virtual zone, or geo-fence, around several pizzerias and deliver coupons, special offers and ads to the targeted smartphones phones within the geo-fenced zone.
“Delivering a coupon or ad to a customer certainly increases brand awareness. However, delivering that coupon or ad to a customer who is within close proximity of the goods or services being offered, via their mobile device, has an amplified impact in terms of brand impression, customer acquisition, and resulting revenues,” stated Single Touch President and CEO, James Orsini.
According to data published on www.sparksheet.com, 90% of people conducting a mobile search act within 1 day, and 70% act within 1 hour. “There is an immediacy with mobile” said Orsini.
“We look forward to great results from Peter Piper Pizza’s pilot use of FollowMe℠. We are currently in discussions with fast food chains and consumer packaged goods companies about other pilot programs for FollowMe℠,”Orsini concluded.
About Single Touch Systems, Inc.
Single Touch Systems, Inc. is a technology based mobile solutions provider serving businesses, advertisers and brands. Through patented technologies and a modular, adaptable platform, Single Touch’s multi-channel messaging gateway enables marketers to reach consumers on all types of connected devices, with information that engages interest, drives transactions and strengthens relationships and loyalty. For more information about Single Touch Systems, Inc. visit: www.singletouch.net.
This news release may contain forward-looking statements that involve risks and uncertainties and reflect Single Touch’s judgment as of the date of this release. These statements may include those regarding strategy, growth and future operations. Actual events or results may differ from Single Touch’s expectations. The risks and uncertainties include reliance on brand owners and wireless carriers, the possible need for additional capital, as well as other risks identified in Single Touch’s filings with the SEC. Single Touch disclaims any intent or obligation to update these forward-looking statements beyond the date of this press release, except as may be required by law.