Carol’s Daughter sells hair and skin care products primarily to African-American women.
Its web scraping technology and field data team collect the information so that users are informed when relevant products are no longer in stock, for how long and, crucially, what price changes have been applied.
28 June 2013 – Stamford, CT: Brand View, the leading international provider of real-time price and promotion tracking, has added an Out-of-Stock filter to its analytics service, making it even more effective for General Merchandise retailers and manufacturers.
Brand View is the only price and promotion tracking service to offer out-of-stock information. Its web scraping technology and field data team collect the information so that users are informed when relevant products are no longer in stock, for how long and, crucially, what price changes have been applied.
This data can be used and analyzed in a number of ways, with users free to choose exactly how out-of-stock products and pricing details are included, or excluded, from their analysis.
For example, one user might decide to omit the prices of out-of-stock products from their report, while another might chose to exclude the offending products completely – regardless of being in stock with other retailers.
This ability to add an Out-of-Stock filter to an analysis at any stage, choosing to include or exclude at any time, will allow users to instantly see the impact and help them understand their true price position.
Manufacturers can even choose to be notified instantly when one of their lines becomes listed as out-of-stock, enabling them to proactively approach the retailer about restocking.
Daniel Burton, founder of Brand View, said: “This functionality re-affirms Brand View's leading position as the most trusted source of competitive intelligence in the industry.”
For more information on Brand View’s industry-leading price and promotions analytics, please visit www.brandview.com
About Brand View:
Brand View is the leading international provider of real-time price and promotion tracking, enabling its clients to measure and manage price positions and communicate this to shoppers.
Brand View’s easy-to-use, powerful analytics offers its clients an unparalleled insight into the competitor landscape, resulting in the company establishing itself as a major player in both the General Merchandise and FMCG markets.
Launched in 2008, Brand View’s ever-growing coverage currently spans retailers across the UK, Europe, US and Canada, Australia and South Africa.