June 3, 2013, 12:42 PM

Building traffic to grow sales

(Page 2 of 2)

For WineEnthusiast, the future might include TV and radio advertising as the e-retailer looks for new ways to drive demand, Edelman says. "We're exploring it to see if we can we move some catalog budget to outside advertising."

The means for driving traffic keep changing, but bringing more shoppers to their e-commerce sites remains a key goal for web-only retailers.

billb@verticalwebmedia.com

@BBriggsIR

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement