The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Big data, big opportunities
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Retailers like Alibris have to embark on those types of initiatives to keep up with the larger competitors, Ness says. And as the technology continues to mature in capability, availability and price, small and midsized players, like Alibris, are starting to harness larger sets of data to deepen their analytics and make more effective business decisions.