May 28, 2013, 9:03 AM

BlueHornet Introduces Coupon Distribution Tool for E-Commerce

The new solution enables marketers to rapidly deploy and easily distribute unique coupon codes directly within emails that can be used to reach customers and prospects throughout the customer lifecycle.

SAN DIEGO – May 22, 2013 – BlueHornet Networks, Inc., the email solution from Digital River, Inc. (NASDAQ: DRIV), announced the introduction of its Unique Coupon Distribution solution. The new solution enables marketers to rapidly deploy and easily distribute unique coupon codes directly within emails that can be used to reach customers and prospects throughout the customer lifecycle.

“Generic coupon codes can go viral and spread beyond our customer base very quickly,” said Marilyn Okano, senior digital marketing manager, Pacific Sunwear, Inc. “That’s an issue for us because PacSun coupons are intended for use by our loyal customers. BlueHornet’s Unique Coupon Distribution solution has helped us ensure that our offers can only be used by the PacSun subscribers who receive the code from us.”

The Unique Coupon Distribution solution offers several benefits to companies who generate revenue from online sales, including the ability to:

  • Easily auto-insert coupon codes into welcome, promotional and triggered messages in order to extend the customer lifecycle and increase lifetime value;
  • Manage multiple offers to multiple audiences and to single subscribers;
  • Receive coupon replenishment alerts and monitor code availability levels;
  • Conduct A/B testing and segmentation for more targeted offers; and
  • Track promotion performance over time and understand revenue gain from purchases made with or without a coupon.

“Our research clearly indicates that discounts are the primary reason consumers sign up for email programs,” said Gerry Widmer, general manager of BlueHornet. “However, because the distribution of unique coupon codes is time consuming and difficult to manage, most marketers avoid it altogether – despite the value the data can provide for program optimization and the opportunity to drive online redemption rates. We developed the Unique Coupon Distribution solution to provide easy ways to manage and distribute unique codes as well as increase online offer redemption.”

Learn More about Unique Coupon Distribution

To help marketers understand the strategic benefits of unique coupon codes and online coupon redemption, BlueHornet will host a coupon distribution best practices webinar on May 30 at 10 a.m. PDT. Register for the webinar at http://www.bluehornet.com/UniqueCouponDistro.

Demonstrations of the Unique Coupon Distribution solution also will be available at the BlueHornet kiosk in Digital River’s booth 530 at the Internet Retailer Conference & Exhibition (IRCE) 2013, which takes place June 4-7 in Chicago. To pre-schedule a demonstration, go to http://www.bluehornet.com/demo. IRCE attendees can also attend live presentations about coupon distribution, which will be held June 5 and 6 from 10:45-11:05 a.m. CDT in the booth 530 theater.

About BlueHornet Networks, Inc.

BlueHornet Networks helps companies do email marketing differently. The world’s most talked-about brands partner with us to turn customers into raving fans. They rely on BlueHornet’s powerful, yet simple-to-use email technology, unique Support² service model, and proactive inbox deliverability management to rise above the noise and put their messages everywhere their customers are – whenever they want it. Founded in 2000, BlueHornet is headquartered in San Diego, Calif., and is the email solution of Digital River, Inc., the revenue growth experts in global cloud commerce. For more details, visit www.bluehornet.com, follow @bluehornetemail on Twitter or call 866-586-3755.

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