May 10, 2013, 10:23 AM

To hire or not to hire a mobile platform provider

(Page 2 of 2)

As to speed, Shmuel Gniwisch, CEO of web-only jewelry retailer Ice.com Inc., says that one in-house developer was able to build Ice’s iPhone app in 35 days, a feat that, he believes, would have taken a vendor months to complete.

Perfume seller FragranceNet.com Inc., meanwhile, does all its mobile development in-house, says chief technology officer Barbara A. Porter. That lets it set its own schedule and eliminates the need to tweak vendor-built mobile projects before launching them, she says. “We can get it when we want by hiring and/or reprioritizing projects—we don’t have to wait for the vendor’s pipeline to get what we want,” she says.

Wine.com is No. 239 in the Top 500 Guide; Art.com is No. 130; Ice.com is No. 310 and FragranceNet.com is No. 153.

To read previous Top 500 Insider stories, click here.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement