May 9, 2013, 4:33 PM

ShopSavvy targets window shoppers with a redesigned iPhone/iPad app

The new app displays products based on app trends and a user’s past searches.

Lead Photo

The app features completely redesigned navigation, easier list creation, and an improved look and feel, the company says.

ShopSavvy has been all about consumers searching—via typing in keywords or scanning bar codes—for the best price for a product they’re seeking. The mobile shopping app returns results at online retailers and nearby stores, using a smartphone’s GPS technology to determine a consumer’s location.

But ShopSavvy has just released a new version of its app for the iPhone and iPad, a single app containing optimized versions for both devices.  The app features completely redesigned navigation, easier list creation, and an improved look and feel, the company says. In addition it’s designed to encourage online window shopping by showing app consumers items popular with other ShopSavvy users.

“ShopSavvy has been successful in giving users what they want—the lowest prices on the products they need—but this update takes that a step further by showing them new products they might not know they want or need based on the items for which they’ve scanned and searched,” says Chris Makarsky, vice president of product at ShopSavvy. “This redesign caters to the traditional, in-store window shoppers who are interested in looking at items and learning more by visually seeing new products.”

New app features include:

  • Categories that give users the ability to see the top trending products among ShopSavvy users.
  • Simpler navigation that makes it easier to view shopping lists, search and scan products, view app browsing and searching history, and access user profiles.
  • Larger, more prominent and higher-resolution product images designed to make browsing easier.
  • Improved product and category lists through an enhancement that enables shoppers to easily create, view and update lists by swiping from screen to screen and dragging and dropping products into lists.

ShopSavvy, which has been downloaded more than 40 million times and has millions of monthly active users on smartphones and tablets, the company says, earns an affiliate fee for every purchase at an online retailer that originates in the ShopSavvy app. ShopSavvy also sells advertising, offering retailers location-based ads and special promotions, such as in-store scavenger hunts that require a consumer to scan products. ShopSavvy advertisers include Discover, Hewlett-Packard, Best Buy Co., Gap Inc. Direct, Dyson, Microsoft Corp., Google Inc. and Cannon, the company says.

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