May 8, 2013, 12:15 PM

Web sales increase 13% for QVC in the first quarter

Mobile commerce sales account for 27% of online orders.

Lead Photo

First quarter web sales increase for QVC-parent Liberty Interactive.

Online sales continue to grow for TV shopping channel and online retailer QVC in the first quarter, with sales from mobile devices representing more than one-quarter of web revenue.

For the first quarter ended March 31, Liberty Interactive Corp., No. 5 in the 2013 Internet Retailer Top 500 Guide and the parent company of QVC, reported:

  • The web now accounts for 41.8% of all U.S. revenue for QVC compared with 39% in the first quarter of 2012. E-commerce sales totaled $544 million, a 13.1% increase from $481 million in the first quarter of 2012.
  • Mobile commerce sales accounted for 27% of QVC.com orders, or $146.9 million.
  • Total U.S. QVC sales increased 4.8% to $1.30 billion from $1.24 billion in the first quarter of 2012.
  • Total QVC revenue grew year over year 2.1%% to $1.97 billion from $1.93 billion.
  • International sales for QVC decreased year over year 2.2% to $677 million from $692 million.
  • Total sales for Liberty Interactive’s e-commerce businesses other than QVC grew 20.4% to $544 million from $382 million in Q1 2012.These include Backcountry.com, Bodybuilding.com and others.
  • Operating income increased 0.4% to $260 million from $259 million in the first quarter of 2012.

Liberty Interactive cited increased marketing efforts, greater conversion because of site optimization efforts, increased shipping charges, a broader inventory and the Easter holiday falling in the first quarter as reasons for the growth in the first three months of the year.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

FPO

Mark Feinstein / E-Commerce

A quick guide to global e-commerce opportunities

Consumers in many countries are buying more online each year. Understanding the nuances of each ...

Advertisement