Mobile captured 18.5% of Black Friday and Cyber Monday digital spending, comScore says.
Compass Labs and ShopIgniter Join Forces
Marketers can now efficiently deploy and optimize highly relevant and interactive placements across mobile and desktop to stimulate product discovery, lead generation, audience engagement and brand awareness.
SAN JOSE, CA – May 6, 2013 – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its partnership with ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers. The alliance combines Compass Labs’ actionable audience insights and unique interest targeting capabilities with ShopIgniter’s innovative social rich media campaigns to effectively reach, engage and convert desired Facebook audience segments at scale. Marketers can now efficiently deploy and optimize highly relevant and interactive placements across mobile and desktop to stimulate product discovery, lead generation, audience engagement and brand awareness.
ShopIgniter enables advertisers to go above and beyond Facebook marketplace ads by creating a variety of rich media posts featuring video carousels, photo slideshows, lead generation, product showcases, and more to captivate and engage audiences. Real-time audience and content insights gleaned from Compass Labs’ CLIQ Social Intelligence platform – including users’ favorite celebrities, top TV shows, topics of interest and more – work to guide content strategies and rich media creatives, as well as build targeting personas. Rich media campaigns are then managed via CLIQ Ads Manager. Within CLIQ Ads Manager, interest cluster targeting, automated budgeting, conversion tracking and comprehensive reporting capabilities allow marketers to effectively measure results, optimize rich media performance and fast-track conversions.
“We are thrilled to team up with ShopIgniter,” said Compass Labs co-founder and CEO, Dilip Venkatachari. “Combining the interactivity and customizability of rich media with Compass Labs’ actionable audience insights and effective campaign management and optimization tools presents marketers with an unprecedented opportunity to dynamically showcase their offerings, build customer relationships and achieve maximum ROI.”
”As we enter the second phase of social media marketing, brands are asking important questions about how they can best reach and monetize the social media audiences they have amassed,” said Matt Compton, ShopIgniter CEO. “That’s why we are so excited to join forces with Compass Labs, bringing brands the ability to couple rich social media advertising campaigns directly in consumers’ social streams with targeted intelligence that really results in a 1+1=3 equation as brands realize the multiplying effects of rich, targeted creative in the social stream.”
Facebook research finds that organic brand posts in the news feed are 16x more likely to be clicked and 10x more likely to be shared, liked or commented on than standard Facebook right column ads. This number mushrooms to 42x in mobile. Compass Labs’ clients experience approximate 40% cost savings and 300% increases in engagement thanks to CLIQ Ads Manager’s unique interest targeting. Adding rich media to precisely targeted newsfeed placements offers ShopIgniter and Compass Labs joint customers an unparalleled opportunity to engage, convert and retain Facebook users.
About Compass Labs:
Compass Labs applies science to social media marketing with two platform solutions for brands and agencies: CLIQ Ads Manager and CLIQ Social Intelligence. CLIQ Ads Manager takes the guesswork out of social media advertising and replaces it with sophisticated campaign management tools, analytics and insights. CLIQ Social Intelligence enables marketers to monitor and measure their social presence, while gaining rich audience and content intelligence to guide owned, earned and paid media strategies. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Presidio Ventures, Triple Point Capital, Jim Clark and others. For more information, please visitwww.compasslabs.com, follow @compasslabs on Twitter or like us on Facebook at www.facebook.com/CompassLabs.
ShopIgniter’s powerful social rich media platform enables digital marketing leaders to reach and convert their social+mobile consumers. Innovative brands like Disney, GoPro, Sony Music, Lenovo, Target, Nike and Whole Foods use the Igniter platform to deliver, manage, and measure highly effective social media advertising campaigns in social streams that drive product discovery, engagement and advocacy across networks and devices. Founded in 2009, ShopIgniter is headquartered in Portland, OR. http://www.shopigniter.com@shopigniter