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56% of U.S. smartphone owners use mobile commerce apps
EBay, Amazon and Groupon are the top shopping apps, Arbitron finds.
Managing Editor, Mobile Commerce
The majority of U.S. smartphone owners use mobile commerce apps, and spend a lot of time every month shopping via those apps, finds a new study from Arbitron Mobile, a subsidiary of Arbitron Inc. that uses an on-device software meter and panels of smartphone owners to measure mobile usage.
55.9% of U.S. smartphone owners used m-commerce apps in March—on average they conducted 30.8 sessions spending 91.0 minutes in the apps, Arbitron Mobile says. Shopping apps are more popular across the pond. 66.8% of U.K. smartphone owners used m-commerce apps in March—on average they conducted 54.5 sessions spending 134.8 minutes in the apps. 57.6% of smartphone owners in Germany used m-commerce apps in March—on average they conducted 32.1 sessions spending 74.3 minutes in the apps. And 52.5% of smartphone owners in France used m-commerce apps in March—on average they conducted 23.9 sessions spending 56.1 minutes in the apps.
The approximate number of members of each of the four smartphone panels is: U.S., 12,400; U.K., 6,700; Germany, 4,000; and France, 4,000.
The usual suspects took the top two spots among the most popular mobile commerce apps in the U.S. in March. 17.1% of U.S. smartphone owners used the app from eBay Inc.—on average they conducted 30.2 sessions spending 94.2 minutes in the app, Arbitron says. 13.5% of smartphone owners used the app from Amazon.com Inc.—on average they conducted 9.6 sessions spending 37.5 minutes in the app.
In March, 10.9% of U.S. smartphone owners used the app from Groupon—on average they conducted 8.7 sessions spending 22.7 minutes in the app. 8.3% of smartphone owners used Apple Inc.’s Passbook mobile wallet app—on average they conducted 2.7 sessions spending 2.0 minutes in the app. And 6.7% of smartphone owners used the app from Craigslist—on average they conducted 19.2 sessions spending 83.7 minutes in the app.
Amazon.com is No. 1 in the Internet Retailer Mobile 400.