May 7, 2013, 10:45 AM

Magnetique Launches App Designed To Convert Magazine Readers To Shoppers

Debuting in InStyle, This First-Ever Multi-Platform Shopping App Integrates Mobile Image Technology With Fashion Editorial and Retail Shopping

NEW YORK, May 6, 2013 -- Magnetique, a free multi-platform shopping information app that seamlessly enables readers of print fashion magazines to identify local retailers that carry products featured on editorial pages, debuted in the May issue of InStyle magazine.  Via Magnetique, users are able to identify must-have items featured on those pages, seize their moment of inspiration and take action instantly, locating the item in nearby retail stores. Already, 35 editorial pages have been activated inInStyle's May issue and other top-tier fashion publications will be incorporated into the Magnetique platform over the next five months.

Magnetique was created in recognition of the need for a source capable of connecting the products in fashion editorial pages to comprehensive information regarding their retail availability. As a result, the Magnetique app enables readers to save time by helping them to search and find every store that carries their item of interest and puts control over the shopping process in their hands.

"We're passionate magazine readers and shoppers ourselves and know first-hand how complicated it can be to find stores nearby that carry what inspires us on the printed page," said Magnetique CEO and Director, Martha Pease. "To address this, we set out to create the definitive shopping information tool that will empower fashion magazine readers to engage more deeply with the shopping excitement created by editorial.  We are thrilled to be the first platform to provide comprehensive retail information, making the printed page truly shoppable."

One intriguing aspect about Magnetique is its potential to drive increased consumer online and in-store retail traffic to provide significant economic value to fashion brands and the stores that carry their merchandise.  In addition, Magnetique will also function as a marketing tool by integrating information from magazines, fashion brands and retailers to share unique shopping data with all parties.

On page 54 of its May issue, InStyle features instructions on how readers can immediately begin to enjoy the convenience of shopping with Magnetique. It's simple: "See it. Tap it. Find it." When a reader sees a desired item on a page, she can instantly "capture" it using the camera on a mobile device, tap on any of the items displayed from the page and find all the shopping details. The reader can also capture the item by tapping the keyboard icon and entering the magazine issue and page number. Most importantly, Magnetique shows both a list and a map view of all local and online retailers carrying the item right now. And since Magnetique is a democratic geolocation app, stores displayed are those closest to the reader, providing a great opportunity for all retailers, regardless of size to capture business.  A tap on the store of choice will display its phone number and address, with an option to place a call to the store directly.  A tap on an online retailer brings the reader directly to the webpage offering the product.   

Magnetique members may share their newly captured fashion inspirations via Facebook, Pinterest, Twitter and email.  Favorite items are automatically saved to "My Folder" so they can be referenced, shopped or shared at a later time.

Using mobile imaging technology, the app is available from iTunes or Google Play for use with any mobile device, and Internet-enabled computer users may create an account on www.Magnetique.com using Facebook, Gmail or an email address.

For more information about Magnetique, please contact: 5W Public Relations.

About Magnetique: 
Magnetique is a free multi-platform shopping app that seamlessly enables readers of print fashion magazines to locate where to buy products featured in editorial layouts. Magnetique lets magazine readers seize their moment of inspiration when they fall in love with an item on the printed page, and take immediate action to find product details, prices and the location of local retailers that carry it. Magnetique provides value to magazines, fashion brands and retailers by delivering unique shopping data to all partners. Magnetique gives retail partners the potential to drive increased consumer online and in-store retail traffic. The app is available from iTunes or Google Play for use with any mobile device and Internet-enabled computer users may create an account on www.Magnetique.com using Facebook, Gmail or an email address.

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