In its second-largest acquisition, Amazon buys the company for $970 million.
Cross-Channel Attribution Experts Continue to Deliver Innovation in Marketing Analytics
Austin, TX – May 2, 2013 Adometry, Inc., a leader in cross-channel attribution, today announced Zain Nemazie has joined the company as Vice President of Development, adding to Adometry’s growing executive management team. In his new role, Nemazie will oversee Adometry’s engineering resources and the development of new products and tools.
“We’re incredibly excited to have Zain join our growing team and know his product development expertise will only help accelerate our vision for Adometry’s core technologies,” said Adometry CEO Paul Pellman. “Over the past year we’ve experienced significant momentum as marketers seek out modern analytics platforms to more accurately measure campaigns, and Zain is going to play a big role in continuing to provide our clients with best-of-breed cross-channel attribution to meet their needs well into the future.”
Nemazie joins Adometry from Affiniscape, where he served as Chief Technology Officer and directly managed the product development and services team prior to its acquisition in December 2012. Previously, Nemazie was Vice President of Engineering at NetSuite, a leading cloud-based ERP platform provider, where he also established and oversaw operations for the European Cloud Development center in the Czech Republic. Additionally, he worked as Vice President of Engineering at QuickArrow where he also led all aspects of R&D.
“Adometry has amassed an impressive pool of engineering talent, and I’m eager to begin collaborating with them to develop ideas and bring new functionality to market for our customers,” said Zain Nemazie. “In many respects, attribution is the tip of the spear leading the next wave of innovation in data-driven marketing. I look forward to seeing our products continue to be a key enabler of that industry shift.”
For more information on Adometry, visit www.adometry.com or follow us on Twitter:@Adometry.
Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark and Adometry Attribute is a trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.