May 2, 2013, 2:16 PM

The Sports Authority hands over marketing to a RadioShack exec

Paul Okimoto also worked for The Nielsen Co.

Thad Rueter

Senior Editor

Lead Photo

Paul Okimoto

The Sports Authority Inc. has hired Paul Okimoto as chief marketing officer.  

He comes from RadioShack Corp., where from February 2010 until March he was vice president of marketing. Before that, he held the same position at The Nielsen Co., a market research firm.

His new job puts him in charge of store and e-commerce marketing plans.

“Paul has a proven track record of leading innovative marketing strategies for a variety of national retailers and brands,” says Darrell Webb, chairman and CEO of Sports Authority.  “His expertise in acquiring and retaining profitable customers and identifying new market opportunities and strategic partnerships will be extremely valuable to Sports Authority as we focus on continued growth over the long term.”

In the brand new Internet Retailer Top 500 Guide, Sports Authority stands at No. 245, down from No. 161 in the previous edition., launched in 1999, had a return shopper rate of 44% in 2012, according to one of the data points contained within the new rankings.

RadioShack is No. 296 in the new Top 500, down from No. 275 last year. The guide also shows that 28% of the visitors to, which also launched in 1999, are at least 55 years old.

Sports Authority says it operates more than 475 stores in 43 states.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...