April 30, 2013, 9:21 AM

TigerDirect.com Chooses SiteSpect

TigerDirect.com, which sells a wide variety of consumer electronics and other products ranging from components to video games to TVs and more, will use SiteSpect to enhance the customer experience on its website, leveraging testing data to create a more relevant shopping experience.

Boston, Mass. —  April 30, 2013  — SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that TigerDirect.com has chosen SiteSpect as its multivariate testing and targeting provider. 

TigerDirect.com, which sells a wide variety of consumer electronics and other products ranging from components to video games to TVs and more, will use SiteSpect to enhance the customer experience on its website, leveraging testing data to create a more relevant shopping experience. TigerDirect.com has been annually ranked among Internet Retailer magazine’s Top-25 largest e-commerce sites.

The online retail sector is growing increasingly competitive as companies see the potential for increased revenues and growth. A November 2012 comScore, Inc. report on Q3 2012 U.S. retail ecommerce sales estimated that online retail spending reached $41.9 billion for the quarter, up 15 percent from a year ago.

Leading brands such as TigerDirect.com realize that leveraging the latest optimization technology to dynamically test website content, graphics, promotional offers, and more enables them to better compete by gaining insight into the experiences that site visitors prefer. Data derived from testing can then be used to make site changes that improves the shopping experience, increases customer loyalty, and converts more browsers to buyers.

“With our commitment to customer care in mind, we set out to find an optimization platform that would help us to enhance the online shopping experience for our customers,” said Michael Amkreutz, EVP of Merchandising, TigerDirect.com. “Other testing solutions required JavaScript or page tagging that slows down sites, which frustrates visitors and drives abandonment. We found that SiteSpect’s non-intrusive platform limits latency and also integrated seamlessly with our business and web analytics.”

 “We’re pleased to welcome TigerDirect.com to our world-class client roster,” said Eric J. Hansen, Founder and CEO of SiteSpect. “TigerDirect takes the online customer experience very seriously and we’re confident that through multivariate testing and optimization, they can make their online shopping experience even more interesting and intuitive to customers, enabling them to more easily reach their revenue goals.”

TigerDirect.com (http://www.tigerdirect.com) serves the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology, and peripherals via catalog, business to business, and Internet channels. TigerDirect.com is a subsidiary of Systemax, Inc., a New York Stock Exchange-listed multinational corporation

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

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