Roger Hardy, who in February sold web-only eyewear company Coastal Contacts for $385.7 million, will consolidate OnlineShoes.com and ShoeMe.ca.
Forms collective of designers, marketers, photographers, SEO & PPC Experts
Colorado Springs, CO – Josh Derr has come a long way since he joined what is now Internet retail giant Hayneedle.com in 2003. “We were a small but scrappy group of determined professionals,” Derr remembers fondly. “It was kind of trial-by-fire, but it was exciting. There was a feeling that we were creating something extraordinary.” He was one of about a dozen employees on the first handwritten organizational chart drafted by founder Doug Nielsen.
Ten years later, Derr is taking his experience at Hayneedle and putting it to work for clients across the country. His new full-service advertising agency, Damn Fine Creative (www.damnfine.com) launched April 26th with a simple motto: “Good people doing quality work that gets results.”
“Damn Fine was conceived after I basically became fed-up with the quality of advertising we are all bombarded with on a daily basis,” says Derr. “So much of it is uninspired, or worse: outlandish nonsense that draws your attention but completely misses the point; you might remember the ad, but not the company it was promoting. I thought, I know a lot of smart, talented, clever people. We can do better.”
Drawing from contacts made over fifteen years in business, Derr assembled a group of the best-of-the-best, experts in disciplines ranging from branding to design to SEO, even aerial photography. The result is Damn Fine Creative, a full-service agency bent on carving a niche in the advertising world.
Derr reports that Damn Fine has a handful of openings for select clients. Work samples and more information can be found at www.DamnFine.com.