April 23, 2013, 12:50 PM

Facebook gives mobile company Pages a new look

It’s the first move in Facebook’s new mobile-first design strategy.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

An example of the newly redesigned Facebook Pages.

Facebook today unveiled a redesigned version of Pages. A Page is a business’ identity on Facebook, where consumers go looking for information and deals. Pages is the first product Facebook has redesigned for mobile first, before desktop. Pages has been updated for the Facebook Apple iOS apps and the mobile web site today, with a redesign for the Facebook Android app coming soon.

Each day, millions of people visit Facebook Pages, with almost half accessing them from their mobile phones, Facebook says. That is why the social network developed a new mobile Pages layout tailored to the way people look for information on their mobile devices, the company says.

The new look is cleaner and simpler, Facebook says, with more relevant information up front so consumers can see the information they care about most, including location and photos, at a glance. Facebook also has moved buttons for the various ways consumers interact with the social network to the top of Pages; these include Like, Call, Message and Share.

A company’s pinned posts now appear near the top of the opening page. A pinned post is a location-based chunk of information, such as an offer or a video.

“As a Page owner, there’s no need to do anything to prepare your Page in advance of these updates,” Facebook says. “But it’s important to make sure the information currently listed on your Page is complete and up to date.”

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