In its second-largest acquisition, Amazon buys the company for $970 million.
The Magento Enterprise site enables users to design their own Ring Pop lollipops by choosing their favorite colors, flavors and themed wrapper designs.
NEW YORK (April 12, 2013) Bazooka Candy Brands, a division of the Topps Company, Inc., asks Ring Pop fans of all ages to ‘put a ring on it’ and for the first time design their own bling with the launch of My Ring Pop, a customized candy ecommerce website designed and developed by Alexander Interactive (Ai).
The Magento Enterprise site enables users to design their own Ring Pop lollipops by choosing their favorite colors, flavors and themed wrapper designs. Personalized messages can be added to the wrappers. Flavor selection includes Ring Pop’s top-sellers Strawberry, Cherry, Blue Raspberry and Watermelon, and ordering options and available in increments of 25, up to 500.
Alex Schmelkin, co-founder and CEO of Ai, said, “It’s clear that consumers are craving customer product configuration and want to feel involved in a product’s research and development. Bazooka Candy Brands achieves this through My Ring Pop with an exciting and engaging user experience.”
The website offers party tips and tricks and design inspiration from Ring Pop fans nationwide. Consumers are encouraged to tag “Fun with Bling” photos on the My Ring Pop Facebook page or with #myringpop when posting on other social media sites to show off their rings and for a chance to be featured on MyRingPop.com.
“Ring Pop fans are getting married, having children or celebrating milestone birthdays for themselves or their children. My Ring Pop™ allows them to customize Ring Pops for any celebration,” said Scott Utke, Director of Marketing for Topps. “Ai was able to capture the essence of Ring Pop and create a fun, eye-popping and inspiring ecommerce experience that provides the create-your-own candy our customers have requested.”
Ai (www.alexanderinteractive.com) defines and implements unique digital commerce experiences for innovative brands. We are dedicated to the principle of Transactional Intelligence, which focuses on behavior, action and measurable success. Ai builds award-winning sites for clients including Lowe’s, Saks Fifth Avenue, Schwinn, Citi, Time Inc., Pepperidge Farm and Envelopes.com.
Bazooka Candy Brands is a division of the Topps Company, Inc. Founded in 1938, Topps is a leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include Major League Baseball, National Football League, and other trading cards, sticker album collections, and collectible games. The Company’s confectionery brands include “Bazooka” bubble gum, “Ring Pop,” “Push Pop,” “Baby Bottle Pop” and “Juicy Drop Pop” lollipops. For additional information, visit www.bazookajoe.com.