April 10, 2013, 9:02 AM

Fanplayr Announces Smart and Targeted Analytics

Fanplayr has developed a unique platform for e-commerce merchants that analyzes site and visitor traffic to determine the optimal value and timing of purchase incentives.

PALO ALTO, Calif.--Fanplayr, the leader in targeted, real-time e-commerce offers, today announced the availability of Smart & Targeted Analytics at Magento’s Imagine Conference in Las Vegas, Nevada.

Fanplayr has developed a unique platform for e-commerce merchants that analyzes site and visitor traffic to determine the optimal value and timing of purchase incentives. Personalized, on-site offers are then displayed in real-time, depending on visitor behavior. With Smart & Targeted Analytics, merchants now have in-depth insight into their purchase incentive programs. Segmented traffic, number of offers presented, collected, redeemed, offer conversion rates and average order values are some of the metrics available through Smart & Targeted Analytics.

“Merchant response to our Smart & Targeted Conversions has been overwhelmingly positive,” said Simon Yencken, chief executive officer of Fanplayr. “Adding an analytics package has been our customers’ number one request. It gives them the ability to take control of their offer campaigns, measure the effectiveness and make any adjustments in real-time.”

An early adopter of the analytics package has been Linda Easton, director of Marketing for SiginingTime.com, the producer and distributor of award-winning sign language products.

“We love the idea of driving sales through purchase incentives but wanted to avoid blanketing every visitor with the same offer,” said Easton. “We were very intrigued when we learned about Fanplayr’s segmented, real-time approach to offer personalization. We launched in February and have had very favorable results. Now with Smart & Targeted Analytics, I can get the detail I need to further optimize my campaigns, leading to even better conversion rates and average order values.”

About Fanplayr

Fanplayr is the leader in targeted real-time e-commerce offers. By harnessing the power of Big Data, Fanplayr’s ‘Smart & Targeted Conversions’ enables marketers to identify, profile and target visitors with customized offers in real-time during the shopping experience. Fanplayr is headquartered in Palo Alto, California. More information is available at www.fanplayr.com/company.

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