April 5, 2013, 11:12 AM

Revealing the mind of the mobile consumer

An IRCE speaker will offer fresh research and insights into what makes mobile shoppers tick.

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More than a third of adults are more inclined to make a purchase in a store if they can find a coupon for an item or service on their mobile device, finds a recent survey from research firm Ipsos. This is particularly true among younger adults (54%). 15% of adults say they have made an online purchase using a mobile device when in a physical store because they found a better price online, the survey says.

The Ipsos survey affords a glimpse into the mind of the mobile consumer, says John Faith, senior vice president of external affairs at coupon aggregator RetailMeNot Inc. Faith will present an array of up-to-the-minute research when he speaks at 9 a.m. on June 7 at the 2013 Internet Retailer Conference & Exhibition in a session entitled “A look into the minds of mobile shoppers.”

 

This session will feature fresh research that provides insights into how consumers are using mobile devices for shopping and how marketers can take advantage of the most pervasive new user behaviors prompted by mobile shopping, Faith says.

“The mobile device has become the indisputable shopping companion that doesn’t leave the consumer’s side,” Faith says. “We’ve seen interesting consumer behavior trends dictated by demographic lines and types of brands they engage with when hunting deals, be it online, via their tablet or on their smartphone. Retailers will learn when it's best to leverage the mobile platform to influence purchasing decisions with the right content at the right time.”

Internet Retailer editors asked Faith to speak because of his experience as the senior vice president of mobile at RetailMeNot, where he is responsible for supporting the company’s expansion onto the Apple iOS and Google Android mobile platforms. His understanding of mobile commerce and the mobile user has been instrumental in the formation and execution of RetailMeNot’s mobile strategy, the company says. Prior to RetailMeNot, Faith was the general manager and vice president of mobile for MySpace.

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