April 3, 2013, 9:09 AM

Global Online Fashion Retailer ASOS Chooses SiteSpect

ASOS.com will use SiteSpect to optimize the shopping experience for its visitors.

Boston, Mass. — April 2, 2013 — SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that ASOS, a global online fashion retailer, has chosen SiteSpect as its multivariate testing and behavioral targeting provider. 

A company that made the Internet Retailer Top 400 Europe in 2012 and its “Hot 100” list of the world’s best retail websites, ASOS.com sells more than 50,000 branded products and attracts 18.8 million unique visitors a month. ASOS.com will use SiteSpect to optimize the shopping experience for its visitors.

Global brands such as ASOS use SiteSpect’s optimization platform to obtain and act on deep insight from multivariate and A/B testing data in order to improve the overall shopping experience, increase customer loyalty, and convert more browsers to buyers.

“We are committed to providing the best possible shopping experience to our customers,” said David Williams, Head of Customer Intelligence at ASOS. “In support of that, we sought out SiteSpect’s non-intrusive approach to optimization because we’re convinced it will provide us with invaluable data to help make the site better, without slowing it down like tag-based testing solutions.”

“We are pleased to welcome ASOS to our global family of customers,” said Eric J. Hansen, Founder and CEO of SiteSpect. “With SiteSpect, ASOS will be able to quickly test, target, and optimize its web or mobile site content – without the need for JavaScript tags or code changes that slow implementation and site speed.”

About ASOS

ASOS is a global online fashion and beauty retailer and offers over 60,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.

Aimed at fashion forward twenty-somethings globally, ASOS attracts 19.8 million unique visitors a month (29 February 2012 15.6 million) and as of 28 February 2013 the Group had 11.1 million registered users (29 February 2012: 7.8 million) and 6.0 million active customers (29 February 2012: 4.3 million) from over 230 countries and territories.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

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