Today, the iPhone is the ultimate mobile shopping device: 69.5% of mobile sales occur on smartphones while 30.5% occur on tablets, and 61.4% of ...
SURVEY: SOCIALLY ACCEPTABLE
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But more important for Grainger, the forum helped the retailer identify MRO professionals with a particular interest in a topic important to them, Patel says.
Grainger offers a prime example of how many online retailers are viewing social media: an important way to engage their respective audiences, even if it is not yet a significant way to boost sales.