March 25, 2013, 4:28 PM

Golden Tulip launches its mobile application, available from Apple Store and Android Market (Google Play)

Under a repositioning strategy focused exclusively on customer experience, Golden Tulip is launching its first mobile application

SAO PAULO, March 25, 2013 -- Golden Tulip was one of the world's first hotel brands to come out with a mobile version of its website, and is now following through with a mobile application, as part of a wide-reaching programme on customer-centric digital technology, through platforms offering enhanced experience , accessibility and speed.

The next step, later this year will be a completely redesigned website. In the meantime, Golden Tulip has also upgraded its web coverage with regional websites designed to strengthen its local presence.

Golden Tulip's digital strategy seeks to build closer ties with customers by closely addressing their expectations. This applies in particular to business customers who are active users of smartphones.

The new application, available from Apple Store and Android Market (Google Play), provides customers on the move with full information on Tulip Inn, Golden Tulip and Royal Tulip hotels: 230 hotels in 42 countries. This includes the best available room rates* and fast, intuitive hotel location, from any of these devices anywhere in the world.

From a smartphone or iPad, customers can reserve a room, manage a reservation, or view current promotion and package information with just a few clicks.

The application gives instant access, on the move, for hotel and restaurant information, along with photos, maps and a route-finding feature.

This new distribution channel is operational in English, Dutch, Brazilian Portuguese, French and German as of now.

*excluding restrictions and promotions

About Golden Tulip

The Golden Tulip hotel chain dates to the nineteen-sixties, when the first Golden Tulip hotels opened in Holland. It has developed steadily ever since, to reach all continents, with unwavering, up-to-date attention to customers' needs and expectations.

Golden Tulip today covers more than 200 hotels in 40 countries, under the banners Tulip Inn, Golden Tulip and Royal Tulip. In 2009, Golden Tulip joined the Louvre Hotels Group,

About Louvre Hotels Group

Louvre Hotels Group is a major player in the world hospitality sector, with 1,100 hotels in 42 countries, spanning the one-star to five-star categories with six brands: Premiere Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip.

Who we are:

BHG S.A. - Brazil Hospitality Group BZHGY +0.29% , the country's third largest hotel chain, is the first Brazilian company to operate in the real estate segment specializing in business tourism hotels, with owned and managed hotels in the 3-, 4- and 5-star categories.

The exclusive contract with Golden Tulip Hospitality Group in South America allows it to use the Royal Tulip (5-star), Golden Tulip (4-star) and Tulip Inn (3-star) brands. BHG also has the Soft Inn brand, used for limited-service 2-star hotels, which offer an attractive cost-benefit ratio for corporate tourism.

BHG is a publicly-held company with shares traded on the Novo Mercado segment of the BM&FBovespa under the ticker BHGR3, and a Level I ADR program for trading its shares on the over-the-counter (OTC) market in New York, United States, under the ticker BZHGY. In September 2012, BHG announced the beginning of a Fundo de Investimento em Participacoes (FIP) [Private Equity Fund], with the purpose of investing in the development of greenfield real estate projects in the domestic hotel sector, in the midscale category. The development of greenfield hotels will be one of the key growth drivers for BHG in the coming years.

Media RelationsBHG S.A. - Brazil Hospitality GroupFernanda Pannunziofernanda.pannunzio@bhg.net+55 11.3577.2302 / +55 11.99668.7249www.bhg.net

Louvre Hotels Group: Adrienne Desazars, +33 (0)1 42 91 47 40, adesazars@louvre-hotels.com Olivia Meyer, +33 (0)1 42 91 49 71, omeyer@louvre-hotels.com Brunswick: Candice Baudet, Morgane Le Gall, +33 (0) 1 53 96 83 83, louvre@brunswickgroup.com

SOURCE BHG S.A. - Brazil Hospitality Group

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