March 25, 2013, 1:14 PM

comScore Announces U.S. Launch of Media Metrix Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audienc

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31%

43

Discovery Digital Media Sites

37,590

30,504

10,622

7,085

23%

44

Zynga

37,459

12,051

29,936

25,408

211%

45

Fox News Digital Network

37,340

29,829

15,276

7,512

25%

46

Scripps Networks Interactive Inc.

37,050

26,514

15,469

10,536

40%

47

Groupon

36,924

11,421

28,722

25,503

223%

48

Wordpress.com

36,846

27,964

11,976

8,882

32%

49

Target Corporation

36,061

23,043

18,028

13,018

56%

50

Time Warner (Excl. Turner/WB)

35,142

25,729

13,693

9,413

37%

*Note: Desktop includes audience reached via video and will therefore differ from standard Media Metrix rankings

**Mobile includes smartphone and tablet platforms

comScore Clients Support Multi-Platform Measurement

"Mobile and video are central to how we deliver content to our readers, so having an audience measurement platform that accounts for this was essential. We are excited that comScore's Media Metrix Multi-Platform will now be providing that for us."
-       Dan Abrams, CEO, Abrams Media Network

"ESPN's mission is to serve sports fans, anytime, anywhere, so it's critically important that we are able to represent the audience of our entire digital footprint. Measuring user behavior across platforms provides us better insights to most effectively build products, serve content, market our offerings and develop innovative advertising solutions."
-          David Coletti, VP, Digital Media Research & Analytics, ESPN

"With the growth of tablets and smartphones, media consumption has become fluid throughout the day. These numbers demonstrate how well Gannett has been able to leverage its digital focus to grow our consumer base through our mobile and tablet products. We applaud comScore for addressing the industry's need for accurate multi-platform audience measurement."
-       Matt de Ganon, VP, Mobile Product and Operations, Gannett Digital

"Given the trends we're experiencing in this new multi-screen world with more of our audience engagement with us across mobile devices, it's critical to our future to capture this activity accurately. comScore is leading the industry in methodologies to realistically represent all the audience who's coming to our sites across all these new devices."
-          John Denny, VP, Marketing, Advance Digital

"comScore's new Multi-Platform service provides invaluable data to help navigate today's tumultuous digital landscape. It is crucial to holistically quantify the unduplicated exposure and engagement of all our digital assets moving forward."
-       Michael Gratz, VP, Research & Insights, Martha Stewart Living Omnimedia

"Consistent multi-channel reporting of audience reach and demographics is an important underpinning of cross-platform media planning. We look forward to leveraging Media Metrix Multi-Platform to improve side-by-side comparisons and gain a more holistic view of audiences that will help increase the efficiency and performance of our clients' campaigns."
-          Brian Quinn, Chief Revenue Officer, Triad Retail Media

"With mobile representing such a large segment of our digital audience, we knew that traditional web-based audience measurement was not giving us credit for the significantly larger audience we've been delivering to our advertisers. By addressing that critical piece of the landscape, this product is bringing a more realistic view of the true digital media universe to the market."
-       Radha Subramanyam, EVP Insights, Research & Analytics, Clear Channel Media and Entertainment

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the Media Metrix family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

 

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