March 25, 2013, 1:14 PM

comScore Announces U.S. Launch of Media Metrix Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audienc

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix, Providing Critical Component of Multi-Platform Audience Reporting

RESTON, Va., March 25, 2013 -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official U.S. launch of Media Metrix Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore's Audience Analytics suite, this first-of-its-kind product – originally released to clients in Beta with September 2012 data – offers unduplicated accounting of audience size and demographics that reflects today's multi-platform digital media environment.

"We are excited to formally introduce Media Metrix Multi-Platform, a revolutionary development that combines comScore's flagship products to accurately account for unduplicated audiences across the desktop, smartphone and tablet platforms," saidJeff Hackett, executive vice president of comScore. "This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser and agency clients."

To learn more about Media Metrix Multi-Platform, click here: www.comscore.com/multiplatform. Those interested in requesting a live product demonstration can click here:

www.comscore.com/layout/set/popup/Request/Demos/MMX_Multi-Platform_Demo_Request

Multi-Platform Reporting Drives Value for Marketers and Media Companies

Media Metrix Multi-Platform provides unduplicated audience reporting across the various media platforms, in addition to different content delivery vehicles, whether those are websites, videos or apps. The synthesis of these platforms and content assets delivers new value to the digital media ecosystem in the following ways:

  • Facilitating Content Monetization - Publishers and media companies can now get credit for their entire unduplicated audiences across computers, smartphones and tablets – including the incremental audiences reached only via mobile platforms. Demonstrating the reach and value of these audiences to advertisers helps facilitate the monetization of mobile channels.
  • Improving Content & Marketing Strategies – Understanding demographic differences between audiences across channels can help publishers and media companies devise acquisition strategies and develop content that better engages their different audiences.
  • Enhancing Media Planning Efficiency – Independent media platform reporting in addition to synthesized, unduplicated views of audiences enables media planners to optimize audience reach and frequency both within and across channels. The full palette of media platforms offers more options to maximize efficiency.
  • Reaching High-Value or Difficult-to-Reach Demographics – Smartphones and tablets can be more efficient at reaching high-value demographic targets, such as younger males and upper-income audiences. The availability of multi-platform audience reporting provides data that supports more efficient ways of reaching these important demographic segments.
  • Understanding Media Usage Trends – Publishers, media companies and marketers all need to understand how the consumer media mix is changing over time as a result of the continued adoption of mobile platforms. By illuminating the shifting dynamics, particularly within different segments of consumers, businesses can respond to their customers' changing needs and better plan for the future.

The Top 50 Digital Media Property Ranking: A New View of the Digital World

Multi-platform audience measurement immediately changes the established view of the digital landscape, with media properties' audience sizes increasing, in addition to changes occurring within content category rankings. The average property within the Top 100 increased its audience size by an average of 38 percent, and 19 of those properties had incremental mobile (i.e. smartphone and tablet) audiences that extended the reach of their desktop audiences by at least 50 percent. The properties with the greatest incremental percentage gains from mobile were Groupon (223 percent), Zynga (211 percent) and Pandora (183 percent).

 

Media Metrix Multi-Platform Top 50 Properties

February 2013

Total U.S. (Age 18+ on iOS & Android platforms for Mobile)

Source: comScore Media Metrix Multi-Platform

 

Unique Visitors/Viewers (000)

Total Digital Population

Desktop*

Mobile**

Mobile-Only

Mobile Audience Incremental % to Desktop

 

Total Internet : Total Audience 

235,855

221,379

127,106

14,475

7%

1

Google Sites

228,084

196,782

107,604

31,302

16%

2

Yahoo! Sites

210,603

186,596

88,876

24,007

13%

3

Microsoft Sites

175,902

166,346

48,867

9,556

6%

4

Facebook

174,800

145,306

99,698

29,494

20%

5

Amazon Sites

147,031

115,363

74,122

31,668

27%

6

AOL, Inc.

130,619

115,202

54,010

15,417

13%

7

Glam Media

126,117

104,517

48,016

21,600

21%

8

Apple Inc.

115,920

75,358

62,104

40,562

54%

9

Wikimedia Foundation Sites

109,523

85,856

49,296

23,667

28%

10

CBS Interactive

100,772

85,783

34,029

14,989

17%

11

Turner Digital

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement

If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.

— Sebastian Gunningham, Amazon Sr. VP of Seller Services
Continue to site

Advertisement