In its second-largest acquisition, Amazon buys the company for $970 million.
DropGifts allows its customers to optimize reach by installing DropGifts' proprietary social sampling/gifting technology directly on their Facebook fan pages.
New York, NY – March 18, 2013 – After months of activity in the B2C sector, DropGifts’ founders have utilized their expertise to expand their business model: DropGifts launches a B2B solution exclusively in the US market. DropGifts allows its customers to optimize reach by installing DropGifts' proprietary social sampling/gifting technology directly on their Facebook fan pages.
“DropGifts enables its clients to leverage the full potential of their social media channels. Brands will be able to tackle two major challenges: return on investment on social media and successful, targeted sampling. We can get at least 35 times the amount of impressions per sample in comparison to what we’ve seen with a traditional sampling campaign. On average a campaign creates over 97,000 impressions for the retailer,” explains Marie Chevrier, Co-Founder and CMO of DropGifts, “Consumers enjoy using DropGifts’ technology and have turned regular sampling campaigns into branded ‘go to’ events.”
Several brands have already leveraged the vast benefits of peer-to-peer recommendations. The company has developed a range of services around its initial platform of social gifting and sampling, and now offers solutions modeled around its partners' objectives.
The Ultimate Online Baby Shower
DropGifts is currently hosting an online baby shower through partnership with nine baby product brands: Ella's Kitchen, Lansinoh, Born Free, Pediped, Hyland's, momma, DaddyScrubs, Cozy Belly and Warmze. Throughout the event, over 7,000 free samples and gift cards will be given out within the Facebook network, creating an estimated 873,000 branded impressions for its participating retailers.
DropGifts is a social media service provider, founded in 2012 and based in New York City. It specializes in social sampling and gifting solutions. Through tailored marketing campaigns, customized and on-demand tools, DropGifts enables its clients to optimize interactions of their social media activities.