March 18, 2013, 9:33 AM

Kenshoo hires a research director

Josh Dreller joins the digital marketing firm from vendor Visual IQ.

Lead Photo

Josh Dreller

Kenshoo has hired Josh Dreller as director of marketing research.

Kenshoo says Dreller will lead a team tasked with culling insights from data collected via the digital marketing technology firm’s platform.

Kenshoo’s services help advertisers manage the performance of digital ads, including paid search ads, display ads and ads on social networks, and how to attribute sales to those various marketing methods. The company raised $12 million in a funding round last year.

Dreller’s last role was as senior director, client and industry solutions, at Visual IQ Inc., a marketing attribution software provider. Prior to Visual IQ, Dreller spent five years at digital media agency Fuor Digital as vice president of media and analytics.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement