March 18, 2013, 9:33 AM

Kenshoo hires a research director

Josh Dreller joins the digital marketing firm from vendor Visual IQ.

Lead Photo

Josh Dreller

Kenshoo has hired Josh Dreller as director of marketing research.

Kenshoo says Dreller will lead a team tasked with culling insights from data collected via the digital marketing technology firm’s platform.

Kenshoo’s services help advertisers manage the performance of digital ads, including paid search ads, display ads and ads on social networks, and how to attribute sales to those various marketing methods. The company raised $12 million in a funding round last year.

Dreller’s last role was as senior director, client and industry solutions, at Visual IQ Inc., a marketing attribution software provider. Prior to Visual IQ, Dreller spent five years at digital media agency Fuor Digital as vice president of media and analytics.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

FPO

Asher Elran / E-Commerce

E-commerce and duplicate content: solutions to common problems

Google penalizes retail web sites that display the same content on multiple pages, or that ...

Advertisement