March 8, 2013, 5:01 PM

American Apparel grows web sales nearly 30%

U.S. and Canadian e-commerce sales increased 37% and 17%, respectively.

Mark Brohan

Research Director

Lead Photo

It was a respectable sales year overall for American Apparel Inc., but it was the web, especially in the U.S. and Canada, that grew the fastest in 2012.

For the year ended Dec. 31, American Apparel, No. 287 in the Internet Retailer 2012 Top 500 reported:

  • Web sales increased year over year 28.3% to $55.3 million from $43.1 million.
  • Online sales in the U.S. grew year over year 36.6% to $33.2 million from $24.3 million
  • Online sales in Canada reached $2.1 million in 2012, up 16.7% from $1.8 million in 2011.
  • Other international e-commerce sales increased 18.3% to $20 million from $16.9 million
  • Total sales grew 12.8% to $617.3 million from $547.3 million in 2011.
  • Retail sales increased year over year 11.1% to $389.1 million from $350.2 million
  • Comparable-store sales increased 13%.
  • Net loss was $37.3 million compared with a net loss of $39.3 million in the prior year. 

The web accounted for 9.0% of total sales compared with 7.9% in 2011.

 For the fourth quarter:

  • Web sales increased year over year 41.2% to $18.5 million from $13.1 million.
  • Online sales in the U.S. grew year over year 48.8% to $11.9 million from $8 million.
  • Online sales in Canada reached $698 million in Q4 2012, up 27.1% from $549 million in 2011.
  • Other international e-commerce sales increased 28.3% to $5.9 million from $4.6 million.
  • Total sales grew 9.8% to $173 million from $157.6 million in Q4 2011.
  • Retail sales increased year over year 2.5% to $108.6 million from $106 million.
  • Comparable-store sales increased 7%.
  • Net income was $4.9 million compared with a net loss of $11.1 million in the prior year.

 The web accounted for 10.7% of total sales compared with 8.3% in Q4 2011.

American Apparel is laying the foundation for e-commerce to accountfor an even larger share of sales in the years ahead, says CEO Dov Charney.

“Our three-to-five year goal is to increase our online sales as a percentage of total retail sales to at least 17% by continuously improving the online experience, providing additional categories for sale, expanding our offering of third party non-apparel products and increasing our international reach by offering and shipping our products to more countries,” he says.

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