March 7, 2013, 9:38 AM

Bluefin Payment Systems Introduces PayConexTM Payment Gateway

High security, ease of development and online reporting provide software vendors and merchants best-in-class payment solution.

March 4, 2013 – ATLANTA, GA – Bluefin Payment Systems formally announced today the introduction of the PayConexTM Payment Gateway and accompanying CardConexTM Management System.

Bluefin is the leading provider of payment solutions to integrated software vendors (ISVs), SaaS providers and major merchants in the insurance, health/fitness, faith-based, medical, legal, non-profit and transportation industries.

The company has continuously provided debit, credit and ACH solutions for the last several years, but decided to brand their payment gateway as more payment and security features were added over the past 10 months.

“We have worked very hard on optimizing our gateway for partners and merchants, particularly in the security space,” said Ruston Miles, Senior Vice President and General Manager, Bluefin eCommerce Division. “From our point-to-point encryption product, to tokenization, to transparent redirection, we feel we have a complete suite of offerings that we wanted to bring to market under the PayConex brand.”

In addition to acceptance via virtual terminal, hosted eCommerce pay page, or POS, merchants will soon have the ability to take mobile payments through Bluefin’s custom interface, which will be introduced in the second quarter of 2013.

“Mobile is certainly a big part of our strategy to expand PayConex’s utility for partners and their merchants,” said John M. Perry, Chief Executive Officer. “And as we move through 2013, we will be implementing additional enhancements to our domestic and international platform.”

A new accompaniment to the PayConex gateway is Bluefin’s CardConex Management System, which provides Bluefin partners a completely paperless, online process for merchant application, boarding, underwriting, and revenue share calculations. CardConex also offers a Partner Portal and dashboard for resellers managing and submitting merchant applications through PayConex.

“Our strategic focus is integrating PayConex with the software platforms of our partners to provide a seamless way for their customers to process electronic payments while enhancing their software’s attractiveness,” said Perry. “And when partners bring large numbers of clients to Bluefin, we have found that having a completely web-based management system where they can check on the status of their merchants or their respective residuals has made a big difference in convenience, efficiency and profitability.”

Bluefin is partnered with over 100 software providers and serves 15,000 U.S. and Canadian merchants. Company CEO John Perry and SVP Ruston Miles are current featured innovators on PYMNTS.com. The company was ranked #6 on the 2012 Inc. 500 list of the fastest-growing private companies.

About Bluefin Payment Systems

Bluefin Payment Systems is a leading provider of secure payment technologies to integrated software vendors (ISVs), SaaS providers and major U.S. and Canadian merchants. Through the company’s PayConex payment gateway, partners and merchants enjoy all major processing products, such as credit/debit/ACH, with the convenience of acceptance through the point-of-sale (POS), virtual terminal or hosted E-commerce pay page. Bluefin’s security suite supports the PayConex gateway and includes point-to-point encryption (P2PE), transparent redirection, tokenization and store & convert processes. The company is partnered with over 100 software companies in verticals ranging from health/fitness, to non-profit, to legal, and serves 15,000 merchants in the U.S. and Canada. Bluefin Payment Systems is headquartered in Atlanta, GA, with offices in New York, Chicago and Tulsa. For more information, see www.bluefin.com.

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