PetSmart acquired Pet360 for $130 million in cash and up to $30 million more in future performance-based payments.
This alliance also extends to the DigitasLBi agency network that is part of Publicis Groupe’s Digital Technology Division.
NEW YORK and SAN JOSE, Calif., March 4, 2013 — Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated (Nasdaq:ADBE), today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent™. Through this partnership, the two companies will also create solution-based products and services around the Adobe Marketing Cloud. This alliance also extends to the DigitasLBi agency network that is part of Publicis Groupe’s Digital Technology Division, led by Razorfish CEO Bob Lord.
The announcement of the partnership, which is effective immediately, comes days prior to Adobe Summit, The Digital Marketing Conference, which takes place in Salt Lake City, Utah, from March 4-8, 2013. Razorfish is a platinum sponsor at this year’s Adobe Summit and will be co-presenting with Adobe in several sessions. For more information on the Summit, please visit: http://summit.adobe.com/digital-marketing-summit.html.
“Expanding our affiliation with Adobe puts us in the best position to keep pace with continuously shifting market demands, and brings our clients the best digital marketing technology and services available,” said Bob Lord, chief executive officer, Razorfish. “Adobe’s leadership in digital marketing combined with our shared commitment to developing groundbreaking, cloud-based marketing products and services, make this a winning partnership. We’re excited to shake up the agency model and provide a portfolio of proficiencies to benefit our mutual customers.”
“Razorfish has a rich heritage of blending digital marketing strategy and technology expertise,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Our extended relationship is a win for joint customers looking for the most comprehensive set of marketing solutions and services that address their business needs.”
Under the strategic direction of Stephan Beringer, international CEO of Razorfish and DigitasLBi, Razorfish’s global Adobe practice will focus on transforming digital marketing programs for clients with three initial initiatives:
- Jointly expanding Fluent™ to include the entire Adobe Marketing Cloud. Fluent™ is an existing hosted and managed offering that serves as a single, unified software application for marketers to create, distribute, target and measure multi-channel digital campaigns. Fluent™ will be layered on top of Adobe solutions and will help accelerate clients’ ROI.
- Formation of a global CMO-centric Adobe professional services practice that will leverage analytics to provide design, implementation and ongoing optimization capabilities across the entire Adobe Marketing Cloud, which includes: Adobe Analytics, Adobe Experience Manager, Adobe Media Optimizer, Adobe Social, and Adobe Target.
- Rapid delivery of proven marketing service offerings that maximize the value of existing Adobe solutions by realizing a marketer’s strategic goals.
Razorfish, the only digital agency to receive back-to-back rankings in Advertising Age’s 2011 and 2012 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. Razorfish is part of Publicis Groupe. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot. It’s called Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting and Web experience management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever. Visit www.marketing.adobe.com to learn more.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.