March 5, 2013, 4:19 PM

Lexity Announces Mobile e-Commerce App that Delivers Real-time Notifications of Customer Activity to Online Retailers and Enable

Lexity Live Sales Announced at LAUNCH Festival Event

SAN FRANCISCO, March 7, 2013 - Lexity introduced its newest application, Lexity Live Sales – that sends online merchants notifications to alert them of customer activity in their store, enabling them to monitor their store while they are on the go, via their smartphone. It also provides the ability for online retailers to initiate an online chat, via their smartphone, with the prospective customer, helping to convert visitors into buyers.

“For online store owners that are on the go, Lexity Live Sales enables them to monitor their store at all times, from wherever they are, “ said Amit Kumar, CEO of Lexity. “It’s a powerful tool for closing sales, because online store owners are notified (via text or email) when a prospective customer is interested in buying, and it enables them to immediately engage with the customer via online chat-- all from the online retailer’s smartphone.”

With Lexity Live Sales, online merchants are notified via text or email of activity in their store, based on customer behavior (e.g. pre-configured rules might be more than 5 minutes on site, number of web pages visited, etc). Along with the notification, the app enables business owners to view the individual customer’s online shopping activity. The online retailer can then easily initiate an online chat with prospective customers to answer questions and close the sale.

Lexity Live Sales enhances the experience of Lexity Live, Lexity’s free web-based app that enables merchants to see their store activity in real-time.The Lexity Live Sales App replaces Lexity’s Quick Chat application.

The Lexity Live Sales App is available now from lexity.com, starting at $10 per month.

About Lexity
Lexity is the developer of the App Platform for Ecommerce and helps online merchants drive sales through its innovative marketing apps. Founded in 2009, Lexity is backed by Spark Capital, True Ventures and 500 Startups. Lexity is headquartered in Mountain View, and has a presence in Bangalore, India. For more information, visit lexity.com, Twitter (@lxty), and Facebook (facebook.com/goLexity).

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For more media information, contact:
Lisa Hendrickson
516-767-8390
lisapr@optonline.net

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