March 1, 2013, 2:14 PM

The web helps to kick up Q4 sales at Deckers Outdoor

Online sales rose 31% for the quarter and 23% for the year.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

Web sales increased 30.6% for the fourth quarter ended Dec. 31 for Deckers Outdoor Corp., the manufacturer and retailer of Ugg and Teva footwear brands. Total net sales rose a modest 2.2%, the company says.

Angel Martinez, president, CEO and chairman, says the Internet played a strong role in the fourth quarter performance. "We experienced strong sales for the Ugg brand on our e-commerce web sites while at the same time it was widely reported that ‘Ugg’ was one of the most searched terms on the Internet during the holiday season,” he says.

For the quarter, the company, No. 161 in the Internet Retailer Top 500, reported the following figures showing year-earlier comparisons:

● E-commerce sales of $87.6 million, up 31% from $67.1 million in the fourth quarter of 2011;

● Retail store sales of $135.5 million, up 37% from $98.8 million, as same-store sales fell 3.4%;

● Total net sales (including wholesale sales) of $617.3 million, up 2.2% from $603.9 million;

● Ugg brand sales rose 2.8% to $584.8 million from $568.5 million;

● Sanuk brand sales increased 39% to $15.3 million from $11.0 million;

● Teva brand sales fell 29% to $13.7 million from $19.4 million;

● Domestic sales fell 2% to $446.7 million from $456.3 million;

● International sales rose 15.5% to $170.5 million from $147.6 million;

● Gross margin was 46.3%, down from 51.0%

For the fourth quarter, e-commerce represented 14.2% of sales.

For the full year, Deckers reported the following figures showing year-earlier comparisons:

● E-commerce sales of $130.6 million, up 22.6% from $106.5 million a year earlier;

● Retail store sales of $246.0 million, up 30.1% from $189.0 million, as same-store sales fell 3.4%;

● Total net sales (including wholesale sales) of $1.414 billion, up 2.6% from $1.377 billion;

● Ugg brand sales fell 1.5% to $1.184 billion from $1.202 billion;

● Sanuk brand sales were $94.0 million for 2012 and $26.6 million for the six months following July 1, 2011, the date Deckers acquired the Sanuk brand;

●Teva brand sales fell 7.5% to $115.5 million from $124.8 million;

● Domestic sales rose 3.0% to $973.0 million from $945.1 million;

● International sales rose 2.1% to $441.4 million from $432.2 million.

● Gross margin was 44 .4%, down from 49.3%.

For the year, e-commerce represented 9.2% of total sales.

 

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