February 26, 2013, 9:24 AM

inSparq Powers Real-Time Social Discovery

Based on feedback from established retail customers who have already deployed a beta version of the product, inSparq updated its layout and design to foster increased social engagement and interactions among customers.

New York, February 26, 2013 -  inSparq (www.insparq.com), the leading provider of social commerce technology, today launched LIVE PINBOARD, ™ its popular real-time social discovery solution with the addition of several enhancements focused on usability and design.

In beta since November 2012, inSparq LIVE PINBOARD enables retailers to showcase a dynamic feed of products that are trending in real-time, optimizing social product discovery and empowering customers to gain validation from other users on purchase decisions.  As a result, retailers are increasing shopper engagement and average order values.

Based on feedback from established retail customers who have already deployed a beta version of the product, inSparq updated its layout and design to foster increased social engagement and interactions among customers.

A nominee for The 2013 eTail Best-In-Class Awards based in part to its deployment of LIVE PINBOARD, C. Wonder (www.cwonder.com) has experienced increased social engagement on its web site giving customers the opportunity to view, share and comment on real-time product feeds.

“LIVE PINBOARD is a big step toward making the user experience more social,” said Katherine Brodie, head of eCommerce of C.Wonder.  “The LIVE PINBOARD allows customers to discover our product assortment through other customers’ social & commerce interactions. With global visibility, it’s a popular feature on our site.”

 “Today’s launch of LIVE PINBOARD represents a milestone moment in our company’s growth strategy and is a testament of our commitment to innovate and bring retailers and consumers together through the power of social commerce, “ said inSparq CEO Veronika Sonsev.  “We take great pride in listening to all our customers and are happy to come out of beta today with an updated look and feel that delivers on their needs.”

inSparq’s LIVE PINBOARD marks the latest product offering from the company’s flagship Social Commerce Suite, which includes its SOCIAL SHARING WIDGET, TELL-A-FRIEND and ACTIONABLE ANALYTICS solutions.  In all, the company has hundreds of retail customers deploying its products, including C. Wonder, Totsy and PetFlow, who was recently named No. 1 on Internet Retailer’s Social Media 300. 

Customers can request a demo of inSparq’s Social Commerce Suite at http://insparq.com/contact/.

About inSparq

inSparq (www.insparq.com) is a New York tech startup that is re-inventing how products are sold online.  Deployed across hundreds of retail sites, including C. Wonder, Totsy and PetFlow, inSparq’s innovative solutions drastically improve product discovery and social engagement.  As a result, inSparq’s flagship Social Commerce Suite bolsters social traffic up 300%, resulting in a 5-10X ROI for retail customers.

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