February 22, 2013, 2:53 PM

Web Advertising Firm TruEffect Hires a Chief Marketing Officer

Tim Mayer comes to TruEffect from ShopAtHome.

Denver, CO - TruEffect, a leading digital advertising technology company with unique technology and patents in the first party data and cookie technology , has named Tim Mayer as its Chief Marketing Officer. The announcement was made by Finn Faldi, TruEffect CEO.  Mayer comes to TruEffect from ShopAtHome where he was  Vice President of Marketing. Prior to that Mayer was Chief Strategy Officer at Trada where he led product management, engineering, marketing and sales. He also held a variety of senior leadership roles at Yahoo during a seven year tenure including  Vice President of Search Product, Vice President of the Search Business as well as General Manager of Yahoo’s Marketplace/Commerce properties.

“Tim and I first met at Yahoo where I found him to be one of the sharpest marketing minds I have met,” said Faldi. “He is an example of the high caliber talent TruEffect is attracting and will be instrumental in helping us communicate our market-leading value proposition.”

Mayer is well known in the Internet Marketing industry having been both a keynote and conference speaker at shows such as Search Engine Strategies, Search Marketing Expo (SMX), Pubcon, SXSW, OMMA, SEOktoberfest, SEMPDX and Blueglass.

TruEffect also announced that Joel Miller has been appointed as Senior Sales Executive.  Miller brings extensive sales experience to TruEffect having worked at Sprint Corporation, Cisco Systems, and Oracle Corporation. Most recently he served as Director of Strategic Accounts at Telesign Corporation in Marina Del Rey, California. Miller will be responsible for TruEffect’s west coast market development .

“We’re pleased to have Joel on board to help us deepen our relationships with the West Coast advertising community,” Faldi said.

About TruEffect

TruEffect (www.TruEffect.com) is a digital advertising services company specializing in First-Party data. Using the power of First-Party technology, TruEffect enables advertisers to deliver the right ad to the right person, and accurately measure its effectiveness. We configure a solution that best meets the needs of each advertiser to improve both digital display performance and cost of performance. As the only company able to seamlessly deploy First-Party data Web-wide, TruEffect solutions include ad serving, targeting, measurement, and audience data mobilization. TruEffect services are available on a hosted, managed, or licensed basis.

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