In its second-largest acquisition, Amazon buys the company for $970 million.
As part of this development, the company is expanding the team and adding an array of new features, such as enhanced audience targeting, unmatched rich media capabilities in the retail space, and unique display products to its current portfolio of advertising offerings.
Los Angeles, CA, February 19, 2013- Shopzilla, Inc., a leading source for connecting buyers and sellers online, announced today that it is leveraging its proprietary shopping intent data, premium retail inventory, and unique position in the retail ecosystem to form a new media solutions and audience targeting division called Aisle A. As part of this development, the company is expanding the team and adding an array of new features, such as enhanced audience targeting, unmatched rich media capabilities in the retail space, and unique display products to its current portfolio of advertising offerings.
Aisle A will feature display advertising across Shopzilla’s owned and operated shopping sites—Beso, Bizrate, Retrevo, and Shopzilla—as well as on premium partners across the web. The new partnerships extend the company’s consumer reach to over 40 million monthly shoppers across the globe. In addition, Aisle A will pioneer the company’s intent-based marketing initiative, providing highly targeted advertising solutions that allow marketers to reach qualified consumers based on what they are in-market for today as well as lifestyle and lifestage profiles defined by their shopping behaviors.
“To excel in the retail landscape you must know something about a consumer’s shopping intent—from search or otherwise, explicit or implicit—and then be able to connect them with relevant products and the sellers of those products—anywhere, anytime,” remarks Bill Glass, CEO of Shopzilla, Inc. “Aisle A represents the next level in connecting buyers and sellers.”
Marketers are increasingly looking for more transparency and improved quality in the fast changing display advertising space. Aisle A is well positioned to deliver on these industry demands by owning quality in-market inventory and quality intent data. Control over its inventory and data assets also allows Aisle A to deliver custom tailored contextual and audience targeting programs that networks and supply aggregators simply cannot provide. With transparency and quality at the core of its proposition, Aisle A delivers something unique to the market.
“The quality of our data and inventory throughout the retail purchase funnel has really resonated in the market,” comments Craig Teich, Vice President and General Manager, Aisle A. “Our shopping experiences touch consumers across the entire shopping ecosystem—from discovery to price comparison to purchase and fulfillment. This not only provides us deep perspective on what drives online shoppers today, but also furnishes clear intent signals that allow us to deliver unique and high quality audiences through the Aisle A platform.”
To prove the value of its high intent shopping data, Aisle A conducted a test to compare the effectiveness of its data against comparable audience segments in the display space, including offerings from a tier one portal. The month long campaign targeted a Footwear and Fashionista segment with a women’s boots creative. Both from a click through rate (CTR) and post click engagement perspective, the Aisle A data significantly outperformed the competition. Aisle A CTR beat the competition by 28%, and a control segment with no targeting by nearly 200%. Post click metrics were just as impressive, with Aisle A data driving 95% more deep funnel engagements than the other segments.
Leveraging the power of its shopping intent data and in-market inventory, Aisle A offers a full suite of targeting capabilities. Onsite targeting includes in-market contextual placements, from specific categories to custom bundles. Offsite targeting consists of in-market audience extension, life stage and lifestyle audience aisles, and custom aisles crafted by client input and Aisle A’s analytics and data science team. To execute on these campaigns Aisle A delivers an innovative tech and optimization platform to maximize reach and performance.
About Aisle A
Aisle A, the new media solutions and audience targeting division of Shopzilla, specializes in leveraging the power of shopping intent to create value for brands, manufacturers, and retailers. Powered by proprietary intent data and premium retail inventory collected from Shopzilla’s portfolio of shopping websites and a premium partner network, Aisle A enables advertisers to reach, engage, and convert over 40 million consumers per month that are ready to make their next purchase decision. Aisle A is headquartered in Los Angeles with regional offices in New York, Chicago, and London. For more information on our solutions and audience targeting platform please visit www.AisleA.com or contact Sales@AisleA.com. For Business Development Partnerships contact Partners@AisleA.com.
About Shopzilla, Inc.
Shopzilla, Inc. is a leading source of sales and consumer feedback for online merchants and retail advertisers. Reaching a global audience of over 40 million shoppers each month through both its destination websites and affiliate network, Shopzilla connects shoppers with over 100 million products from tens of thousands of retailers a month. Its unique portfolio of engaging and informative shopping brands-- Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld—help shoppers worldwide discover, engage, review, share, and ultimately buy online. Headquartered in Los Angeles, CA, the company operates sites and business services in the United States, the United Kingdom, France and Germany. Shopzilla, Inc. is owned by Symphony Technology Group (STG).