February 14, 2013, 4:46 PM

Web sales climb 24% for CafePress in 2012

The numbers of orders and customers grow by double digits, too.

Kevin Woodward

Senior Editor

Lead Photo

CafePress' sales, orders and customer increased for the year and the fourth quarter.

CafePress Inc., an online-only retailer that sells customized products such as T-shirts, coffee mugs and stationery, closed 2012 with big gains in sales, customers and orders.

For 2012, CafePress.com, No. 112 in the Internet Retailer Top 500 guide, reported:

  • Web sales increased 24.1% to $217.8 million, from $175.5 million in 2011.
  • Net loss was $82,000, versus 2011 profit of $3.6 million. The loss was attributed to CafePress incurring costs related to a production plant consolidation under way now, says CEO Bob Marino in a conference call with analysts.
  • Spending on sales and marketing increased 32.4% to $54.0 million from $40.8 million.
  • Spending on technology and development increased 16.4% to $14.9 million from $12.8 million.
  • Spending on general and administrative expenses increased 23.5% to $16.8 million, from $13.6 million.
  • The average order value was $51, compared with $50.
  • The number of customers increased 14.8% to 3.1 million from 2.7 million in the 2011.
  • The number of orders grew year over year 17.1% to 4.1 million from 3.5 million.

“CafePress ended 2012 with a strong holiday season highlighted by solid performance across all of our brands,” Marino says.

The company had a busy year, led by an initial public offering in March that raised $85 million. In October, it bought EZ Prints Inc., an online company that enables shoppers to add their photos to mugs, canvas and other items, for $30 million.

For the fourth quarter, CafePress.com, reported:

  • Web sales of $87.2 million, a 25.5% increase from $69.5 million in the same period last year. EZ Prints accounted for 8.7%, or $7.6 million, of Q4 revenue.
  • Net income of $3.1 million, down 39.2% from a $5.1 million gain in Q4 2011. The company had approximately $900,000 in acquisition-related costs in the quarter, Monica Johnson, chief financial officer, told analysts.
  • Spending on sales and marketing increased 32.4% to $19.6 million from $14.8 million.
  • Spending on technology increased 64.5% to $5.1 million from $3.1 million.
  • Spending for general and administrative expenses totaled $4.6 million, a 17.9% increase from $3.9 million in Q4 2011.
  • Average order value was $50, compared with $49.
  • The number of customers increased 9.1% to 1.2 million from 1.1 million.
  • The number of orders increased 14.3% to 1.6 million from 1.4 million.

For 2013, CafePress forecasts revenue will range from $246 million to $259 million. First quarter revenue is projected to be between $44 million and $48 million, the company says.

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