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Yoox boosts sales 29% in 2012
The high-end apparel retailer says about 25% of holiday traffic came from mobile devices.
Senior Editor, Research
It was a strong year for web-only fashion retailer Yoox Group in 2012, as the Italy-based merchant reported double-digit growth in nearly all key regions, and especially strong growth in the U.S., its No. 1 market.
For the year ended Dec. 31, Yoox, No. 62 in the Internet Retailer Top 500 Guide, reported:
- Total sales of 375.9 million euros ($503.0 million), an increase of about 29% from 292.2 million euros ($391.0 million) in 2011. That figure includes sales from online retail sites Yoox.com, TheCorner.com and Shoescribe.com, as well as the company's e-commerce services business.
- Sales for Yoox.com, TheCorner.com and Shoescribe.com, which Yoox calls its multi-brand business, increased 23.1% to 262.0 million euros ($350.6 million) from 212.8 million euros ($284.8 million).
- Commercial web services revenue of 113.9 million euros ($152.4 million), a 45.3% jump from 78.4 million euros ($104.9 million). These services, which Yoox calls its mono-brand business, include e-commerce platform management and support, order and content management, merchandising, marketing, and fulfillment services. Yoox runs 33 online stores under this model, including those for apparel brands Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga and Sergio Rossi.
- Revenue for North America reached 81.5 million euros ($109.1 million), up by about 37% from 59.7 million euros ($79.9 million).
- Sales for Europe, excluding Yoox’s home country of Italy, were 180.2 million euros ($241.1 million), a 27.3% increase from 141.6 million euros ($189.5 million).
- Sales for Italy grew 2.3% to 59.0 million euros ($79.0 million) from 57.7 million euros ($77.2 million).
- Japan revenue was 31.1 million euros ($41.6 million), up by about 57% from 19.8 million euros ($26.5 million) in 2011.
- Strong sales in China boosted total revenue for the “other countries” to 14.6 million euros ($19.5 million), a 139.3% increase from 6.1 million euros ($8.2 million). The Chinese version of Yoox.com launched in the fourth quarter of 2012.
“The U.S. was once again the group’s no. 1 market, and we were also very pleased with Italy’s performance. Specifically, in the fourth quarter, our country grew by 12% thanks to a highly successful Christmas campaign and the decision of an increasing number of customers to shop with us,” says founder and CEO Federico Marchetti. “The mobile channels, in which Yoox has invested right from the start, are becoming increasingly important for the group. In the Christmas month alone, visits from these channels accounted for around 25% of total traffic.”
Yoox did not break out fourth quarter numbers or any data on annual net income in its preliminary results for 2012. The merchant will release full year-end numbers on March 5.